Vancouver Faculty: MS Hospitality Management Studies


Dr. Jarrett Bachman is an Assistant Professor of Hospitality & Tourism Management in the International School of Hospitality & Tourism Management at the Vancouver, Canada campus of Fairleigh Dickinson University. Dr. Bachman is also the Program Coordinator of the Hospitality & Tourism Management program at the Vancouver campus.

Dr. Bachman grew up in the Atlanta, Georgia area in the United States. He received his Ph.D. in Tourism Management from Clemson University, and his Master in Sport Management, Master of Natural Resource Recreation & Tourism, and Bachelor of Science degrees from the University of Georgia. He was previously the Lead Faculty in the development of a Bachelor’s program in Sustainable Hospitality Management at California State University in Monterey Bay.

His research interests are in sustainable festival and event tourism/management, coastal tourism, craft beer tourism, hospitality management, and outdoor and recreation-based tourism. His academic research has recently been published in the Journal of Convention & Event Tourism, Event Management, and Ocean & Coastal Management.

Dr. Bachman’s professional experience includes working for the University of Georgia Athletic Association, PGA Tour, Town of Breckenridge (Colorado, USA), and Looking Glass Strategic Research Consultants (LGSRC). As Co-Founder of LGSRC, Dr. Bachman was responsible for coordinating the development and design of market research projects in the tourism industry, specifically mega-events with attendance over 75,000 people. He also serves as a member of the Editorial Board of the leading international event management journal, Event Management: An International Journal.

Dr. Bachman is an avid hiker, Nordic skier and sports fan. He completed the 2,178 mile Appalachian Trail in five months in 2008 and can be found hiking/skiing the trails in the greater Vancouver area on the weekends or attending a Vancouver Whitecaps soccer match at nearby BC Place.

You can email Jarrett at or contact him at 604.682.8112 or our toll free number in North America 1-877-338-8002.

Willy Aroca 2016WILLY AROCA

Willy A. Aroca, Full time Lecturer of International Hotel Management at Fairleigh Dickinson University’s Vancouver Campus. Mr. Aroca, originally from Cusco, Peru, holds a B.A. in Sociology from Bowling Green State University, Ohio. Mr. Aroca also earned a Master of Arts in Tourism Management from Royal Roads University in Victoria, British Columbia and was the recipient of Royal Roads’ University Founder’s Award for leadership, sustainability and personal development.

Mr. Aroca is the Regional Vice President emeritus for Helms Briscoe, a global site selection company based in Scottsdale, Arizona, a position he has held for the past 17 years. He was one of the original founders of the company, an organization that has grown from 14 associates and 1 million in sales in 1994 to 1,200 world-wide associates and annual sales of more than 2 billion dollars in 2011. Mr. Aroca managed a team of 30 professionals in Northern California and played a role in establishing the entrepreneurial and creative aspect of the company.

Mr. Aroca has held the position of Vice Principal and Director of Hospitality Management at Eton College Vancouver for the past five years. He has also held a variety of executive hotel positions over his 25 years in the hotel and travel industry including Director of Sales and Marketing, Food and Beverage Manager and Assistant Controller as well as positions of leadership with Meeting Professionals International (MPI), Sigma Chi Fraternity and various non-profit organizations.

Mr. Aroca plans to continue to use his knowledge of Latin America, Peru in particular, to expand his research on sustainability-focused travel and tourism and the current trends in entrepreneurial, international tourism management. He has been credited for using innovation in the classroom and engaging students in critical thinking in the use of social media. He is currently developing a curriculum in hospitality entrepreneurship.

Prior to his move to Vancouver, Mr. Aroca lived in the San Francisco/Bay Area for more than 20 years and is an avid soccer fan, cook and world traveler. You can reach Willy at or at 604.682.8112 or our toll free number in North America 1.877.338.8002. Willy speaks Spanish and English.


Dr. Julian V. Concepcion, Adjunct Professor teaches Finance, Accounting, Organizational Behaviour and Engineering Economics in both the graduate and undergraduate degree programs. He brings into FDU more than 20 years of top-level corporate management experience in the property development and construction industries. His corporate background includes: President of the Moldex Group of Companies, First Vice-President of Filinvest Land and Sr. Manager of Avida Land which are top companies operating in the Philippines. He spearheaded the development of landmark projects such as PLDT Tower (36-storeys), Atlanta Centre (37-storeys), Landco Centre (17-storeys), Pacific Mall, Avida Towers, Linear Makati, One Oasis among many others. Aside from his corporate responsibilities, he taught Finance, Strategic Planning and Business English in the Bachelor and Masters’ level at various universities in the Philippines.

He holds a Bachelor’s degree in Civil Engineering, a Masters in Management (Finance) from the Asian Institute of Management and a Ph.D. in Management from the International Academy of Management and Economics. He has also completed the BC Instructors Diploma (PID) at Vancouver Community College. His research interests are in the sustainability of property developments, Asian family corporations and Opportunities for Canada in The ASEAN Region. Julian is passionate about mountaineering, chess, travel, enjoys reading and believes in the pursuit of excellence in whatever he does. He and his family are volunteers of the Canadian Red Cross. He is also a regular volunteer-instructor in English as a Second Language (ESL) classes at the Cedar Grove in Surrey, BC.

To contact him, you can email him at or call him at our toll free number in North America 1-877-338-8002. He speaks English, Filipino and is learning Spanish.

Mohammed-Amiena 2016AMIENA MOHAMMED

Amiena Mohammed, Lecturer, teaches Academic Writing for graduate students at FDU. She joined FDU-Vancouver in the Fall of 2013. She was born and raised in Cape Town, South Africa.

Amiena is an Educator, a Registered Holistic Nutritionist (RHN), and Home Economist (HE), with varied qualifications and experience in Food, Nutrition and health-related fields. She has a BA Degree in Human Ecology, in Food Science & Nutrition (Education); BA (Hons) Degree in Community Nutrition, both from the University of the Western Cape, South Africa; Master’s degree (cum laude) in Hospitality Management from the Cape Peninsula University of Technology, South Africa; Diploma in Holistic Nutrition from the Canadian School of Natural Nutrition, Ontario; and is presently pursuing studies towards Diplomas in Advanced Holistic Nutrition and Wellness Business Systems in Canada.

Amiena’s 20-year academic career has encompassed lecturing, extensive reading and research, curriculum development, training and education in the formal educational settings and non-formal environments. She taught Food & Beverage Operations, Culinary, Nutrition, Food Hygiene & Microbiology, Academic Writing and Research Methodology, and supervised Master’s students’ thesis in the Department of Hospitality Management at the Cape Peninsula University of Technology.

She is a dedicated educator and passionate about Holistic Nutrition, and is always willing to utilize her skills gained from her qualifications and experience in the field of Nutrition, Food and Research for the benefit of the community and the improvement of nutritional health and wellness.

Amiena loves music, dancing, swimming and writing. She is fluent in English and Afrikaans. To contact Amiena, you can email her at or call her at 604.682 8112 or our toll free number in North America 1 877 338.8002.


Mehran Norafkan, Adjunct Professor, received his PhD in Linguistics from Simon Fraser University, Canada.

His PhD dissertation and research activity at Simon Fraser University focus on Second cultural models and language learning through mediation of technology and CALL (Computer assisted Language Learning). He earned an Associate Degree (Medical Science, 1994) and Bachelor's Degree (English, 1998) from Isfahan University, and completed his Master's Degree (Second Language Acquisition, 2000) with a dissertation on "university students' grammar and English language development" in Isfahan, Iran.

Acting as a university lecturer/researcher for over 10 years and as an ESL teacher for over 16 years has motivated him to try more seriously and harder to develop higher and better talents and skills in education research and practice. Since 2010 he has taught Language and Translation courses and acted as the course chair of Farsi language at the Humanity Department, Simon Fraser University. He has taught Linguistics and TESL courses in some universities and colleges both in North America and Middle East. Also, he has conducted and taught Writing Workshops at SIAT, SFU. Except for different awards and fellowships during his graduate studies, he was the winner of President Scholarship for his dissertation research. He has supervised online programs and research centers after he received his PhD. Concentrating on certain areas of Linguistics including Cognitive Linguistics, CALL (Computer assisted Language Learning) & Education Technology, Applied Linguistics, and Material Development, he has been particularly considerate in the application of his theoretical knowledge in real practice of job.

He was engaged in material development during his teaching career from time to time, but his professional turning point of material development started in 2010. It was due to his findings in second language education and social interactions. According to him, "Scholars have indicated that current ESL materials have almost ignored a highly important aspect of language acquisition—metaphorical competence". He is currently busy writing and compiling a book series, English through an authentic path, with elementary, intermediate, and upper intermediate and advanced levels. The materials and the way they have been developed are scientific and unique in terms of practicality for those learners who intend to live in a community of English native speakers.

To contact Mehran, you can email him at or call him at 604.682.8112 or our toll free number in North America 1.877.338.8002.