Yoshiko Demotta

Assistant Professor of Marketing

Dr. DeMotta received her Ph.D. in Marketing from Graduate Center/Baruch College of the City University of New York, and also has an M.B.A. from Seattle University and a B.A. in Education from Yokohama National University in Japan. Dr. DeMotta currently teaches consumer behavior, principles of marketing, and database marketing. She specializes in consumer psychology on topics that relate to prosocial behavior, charitable giving, corporate social responsibility, and public policy, and has published articles in academic journals such as the Journal of Public Policy & Marketing and Social Influence. Prior to her academic career, she had ten years of experience in the private sector working as a researcher of the advertising and marketing industries at Dentsu and a research analyst at Governance Metrics International.


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