Available on the Florham Campus, Madison, NJ
School of the Arts
Successful and engaging print design is essential to any company because of its use in marketing and advertising. Print designers create visual concepts to communicate ideas that inspire and inform consumers through such products as logos, product packaging, brochures, newspaper and magazine ads, advertising and marketing campaigns, publishing, public relations and other related materials. The end result aids in selling a product or idea through effective visual communication. Print designers help organizations in becoming recognizable through branding typography, color, images and logo designs that portray a particular idea or identity which are utilized in marketing and promotional materials.
Becoming a strong print designer requires a combination of talent, creativity and education. Coursework in this discipline includes design theory, art history and the study of industry-standard computer software packages such as Adobe Illustrator, Adobe Photoshop, and Adobe InDesign.
Before any computer elements are applied to a product or campaign, the designs are conceptualized and developed by means of traditional visual art skills. Our students are encouraged to enhance their artistic skills by taking courses in the drawing, color theory, photography, painting and sculpture. Designers are also required to create materials that appeal to certain demographics and ethnicities. Our robust liberal arts curriculum encourages the exploration of diverse cultures, refining the communication and critical thinking skills that are necessary in this profession.
At FDU, our goal is to provide the skills necessary to gain successful employment in the graphic design field. In this discipline a diploma alone is not enough. Upon graduation our students display their creativity and originality through a portfolio that features their most flourishing designs - a requisite for going on any professional print design interview.
Director of the Graphic Design Program
School of the Arts
Fairleigh Dickinson University
285 Madison Ave - M-DB0-01
Madison, NJ 07940
Dreyfuss Building - Main Floor