The Office of Communications works closely with the entire community to promote the people and programs of Fairleigh Dickinson University. In addition to its pivotal role in facilitating public relations and print and electronic communications, the office focuses heavily on advancing FDU's identity. This includes oversight of the University logo along with selected marketing and advertising programs.
The University name, logos and marks are registered trademarks. To assure quality use of these marks, the Office of Communications reviews how they are used. Identifying marks used on clothing and other items sold in the bookstore and elsewhere must be licensed. Anyone planning to obtain items using a University mark must speak beforehand with the associate vice president of communications to determine if a license fee is involved (waived for internal use) and to obtain the license from Licensing Resource Group (www.lrgusa.com). A drawing of how the mark will be used on the product must also be submitted. This procedure ensures that all Fairleigh Dickinson University identification is used correctly.
This is also important for making University marks campus specific for any application as we continue to "brand" each campus (Metropolitan Campus, College at Florham, Wroxton College, FDU-Vancouver). The Office of Communications and Marketing can help with this.
Downloadable University logos for internal communication and Web applications can be found in the University's Graphic Standards Guide. High-resolution or vector-based logos for publications and other applications can be obtained via email or on CD-ROM through Carol Black, director of publications, by calling 201-692-7027 or e-mailing firstname.lastname@example.org. Please specify whether the CD and logo should be formatted for PC or Macintosh as well as any other specific needs.
University Resources Agency is Fairleigh Dickinson's in-house advertising agency. All advertising, whether it be classified or retail display advertising, is placed and tracked through University Resources. Anyone wishing to place a classified ad for job openings must contact Pat Miller in the Human Resources Department (201-692-2705, email@example.com, mail code H-DH3-05).
Retail advertisements require a Request for Placement of Advertising form, which must be filled out and sent to Sara Chamberlain, Communications Specialist (201-692-7337, firstname.lastname@example.org, mail code H-DH3-15). If you need help with the design or layout of an advertisement, please allow two weeks for production.
Associate Vice President for University Communications
Associate Director of Communications and Publications
Dickinson Hall, Room 3355
FDU Metropolitan Campus
Fairleigh Dickinson University
1000 River Road
Teaneck, NJ 07666