New online master’s degree in digital marketing for busy professionals
Fairleigh Dickinson University’s Silberman College of Business announces a new online master’s of science degree in digital marketing. Classes begin in the 2017 spring semester and applications are being accepted now.
The asynchronous online program allows students to work at their own pace when they have time, enabling busy professionals to fit the course load into their schedules. Students can complete the 30-34 credits required in two years while working a full-time job. The student-centered curriculum focuses on hands-on, project oriented learning.
Spending on digital marketing is rising, and many companies plan to increase their budget for digital advertising. Marketing firms are seeking individuals who are strategists with expertise in digital and social marketing skills to enable them to compete in an increasingly complex, technologically-driven marketplace. Digital engagement and marketing operations/technology are top areas for skill development. Specifically, digital marketing, social media, search engine optimization, and analytics-related jobs are particularly in high demand. Salaries for these positions are also projected to grow, as the skills shortage becomes increasingly evident.
“The Masters in Digital Marketing curriculum is exciting in that it both gives our students a strong marketing foundation and the skills to become digital marketing professionals,” said Caroline Muñoz, chair and associate professor of marketing. "Our innovative curriculum should not only assist individuals wanting to transition into a new career area, but also seasoned marketers looking to advance in their careers.”
This program prepares students for a career in search engine optimization (SEO), search engine marketing (SEM), analytics, email/database management, social media marketing, content marketing, mobile marketing, and more. Students will graduate with a strong marketing anchor, having completed courses on marketing strategy, consumer behavior, marketing research and marketing communications. The coursework concludes with either an internship or thesis. This is Silberman College’s first degree to be offered entirely online. Scholarships are available.
To apply or to find out more, click here.
FDU’s Silberman College of Business is a tri-campus, international, AACSB-accredited college of Fairleigh Dickinson University. The college offers undergraduate and graduate programs at the Florham Campus, in Madison, N.J., and the Metropolitan Campus, in Teaneck, N.J., and undergraduate programs at the Vancouver Campus, in B.C., Canada. Silberman College is internationally acclaimed for its globally focused programs, and the professional and personal preparedness of its students. For more information, visit www.fdu.edu/silberman.
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