Deirdre Breakenridge will talk about social media for family businesses at FDU

Madison, N.J. (November 20, 2015) – On Thursday, December 10, 2015, Fairleigh Dickinson University’s nationally recognized Rothman Institute of Innovation and Entrepreneurship will present “Social Media Tech Testing” at the O.Berk Company Family Business Forum.

Deirdre B FBFDeirdre Breakenridge, CEO of Pure Performance Communications, will present on the changing media landscape, and how customers are consuming their news and information much differently than in years past. As a result, 2016 will be a year of the “Tech Tester.” Business professionals will be more hands on with social media to understand what their customers need and want from them, and how to interact in their world.

Today, organizations must constantly challenge themselves, moving out of their comfort zones, by "Tech Testing" different technology platforms, resources, and apps. Learning current technology will help to facilitate great interactions and collaboration, giving businesses a much better understanding of their customers.

The Tech Testing seminar is a hands-on workshop for family business leaders to uncover and test some of the most relevant and relied upon technology used by social media experts to monitor and track relevant conversations, find opportunities for influencer engagement, visualize and leverage relationships in social communities, learn valuable customer insights, and be more efficient with time management.  

The workshop will be held on Thursday, December 10th from 4:00-6:00 p.m. in Hartman Lounge, Hennessy Hall, at Fairleigh Dickinson University’s Florham Campus.

The event is free for Family Business Forum members, FDU faculty, staff and students. It is $75 for future members. The event will be geared toward family firms. Register by 12/7. To register, call Gabrielle Zuccaro at 973-443-8842 or e-mail her at

Deirdre Breakenridge is an author, entrepreneur and CEO of Pure Performance Communications. A 25+ year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, Social Media and Public Relations: Eight New Practices for the PR Professional, Putting the Public Back in Public Relations, and PR 2.0, New Media, New Tools, New Audiences. Breakenridge speaks nationally and internationally on the topics of PR, marketing, branding and social media. She is an adjunct professor at NYU, UMASS at Amherst, and Rutgers University, and the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students. She’s also the host of the podcast show, Women Worldwide, produced by the Social Network Station. Breakenridge was awarded the Best 50 Women in Business by NJBIZ in 2015. She received her MBA from Fairleigh Dickinson University.

The O.Berk Company Family Business Forum was established by the Rothman Institute of Innovation and Entrepreneurship in 1992 to support family businesses. The Forum is designed to provide family businesses in the metropolitan area with a unique opportunity to learn from leading experts about proven strategies for successfully owning and operating a family business through outcome oriented educational programs and seminars. More details at

FDU Office of Public Relations

Dina Schipper,
Director of Public Relations
Fax: 201-692-7019

Scott Giglio,
Assistant Director of Public Relations

Dan Landau,
PR and Social Media Coordinator

Helen Grill,
Senior General Clerk
Fax: 201-692-7019