American Marketing Association Launches Collegiate Chapter at Fairleigh Dickinson University with Careers in Marketing Event

Madison, NJ (August 27, 2014) — The New Jersey Chapter of the American Marketing Association (AMA) is proud to announce the induction of the Fairleigh Dickinson University (FDU) Collegiate Chapter. The AMA is partnering with FDU to host the 2nd annual Careers in Marketing event to be held Wednesday September 9th from 6-9 p.m. at Lenfell Hall on the FDU Florham Campus.

Andre Paquin, President of the AMA’s New Jersey Chapter says “the AMA’s principle role is to serve as a forum to connect like-minded individuals and foster knowledge sharing, provide resources, tools and training and support marketing practice and thought leadership around the globe. Careers in Marketing events do this for an audience of anxious soon-to-be college graduates and provides them with real world counsel and advice on how to prepare themselves for that first big step. We’re proud to be a part of that.”

"The last 10 years have witnessed many changes in marketing practices with a focus on value creation for organizational stakeholders," said Ethné Swartz, chair of the Department of Marketing and Entrepreneurship at FDU's Silberman College of Business. "As educators we have to be responsive with educational offerings to our students that equip students for a changing employment market where skills in digital marketing are highly valued. Our new Digital Marketing Concentration provides students with a unique opportunity to engage in experiential learning and to emerge with sought-after credentials when they enter the job market.”

There will be light refreshments and plenty of opportunity to network with marketing professionals and colleagues.

To attend Careers in Marketing on September 9 click here:

The American Marketing Association is a professional association for individuals and organizations leading the practice, teaching and development of marketing knowledge worldwide. For more information about the AMA go to or about the New Jersey Chapter go to

Contact: Michael Ciancio / 973-271-0641 /

FDU Office of Public Relations

Dina Schipper,
Director of Public Relations
Fax: 201-692-7019

Scott Giglio,
Assistant Director of Public Relations

Dan Landau,
PR and Social Media Coordinator

Helen Grill,
Senior General Clerk
Fax: 201-692-7019