O.Berk Company Family Business Forum hosts “The Fredo Effect”

Fairleigh Dickinson University invites the business community to attend “The Fredo Effect” presented by Dr. Kimberly Eddleston on Thursday, May 28 at FDU's Florham Campus.

eddlestonYou may remember that Fredo was the bumbling middle brother in the Godfather novels and films. "Fredo" has become a label applied to family employees who are more likely to be found shirking rather than working, and are impediments to the smooth running of the business. In this workshop we will discuss how to identify Fredos, and what steps can be taken to minimize their damage. Participants will gain a better understanding of how family relationships can give birth to a Fredo, and  how the "Fredo Effect" can be avoided, or mitigated,  in the future.

The workshop will include some fun scenarios that are approached as "What would you do?" and participation by family business attendees will be encouraged. Join us at Fairleigh Dickinson University in Madison, NJ for this intriguing seminar! RSVP to gzuccaro@fdu.edu or call 973-443-8842 by May 26.

Kimberly A. Eddleston is a Professor of Entrepreneurship & Innovation at the D’Amore-McKim School of Business, Northeastern University, where she holds the Daniel and Dorothy Grady Research Fellowship. She is also a research fellow at the University of St. Gallen, Switzerland and the Toft Professor at Jönköping International Business School. Professor Eddleston received her Ph.D. from the University of Connecticut and her graduate degree from Cornell University and Group ESSEC. Her research focuses on family businesses and the careers of entrepreneurs. Professor Eddleston serves on the editorial board of multiple journals including Entrepreneurship Theory & Practice, Family Business Review, Journal of Family Business Strategy, Group & Organization Management, and Strategic Entrepreneurship Journal. Professor Eddleston has won multiple awards for her research including best paper awards from the Family Firm Institute, Diana International Conference on Women’s Entrepreneurship, USASBE, Journal of Small Business Management, and Academy of Management. Over the years, she has consulted with numerous family businesses and has led a consulting course at Northeastern University that has assisted more than 125 small businesses to date. In addition, she has had various levels of involvement with several of her family’s businesses.

Free for members and first time guests, $45 for future members. Thursday, May 28
8:00 a.m. - 10:30 a.m. Rutherford Room in the Ferguson Recreational Center, FDU's Florham Campus.

To register, e-mail Gabrielle Zuccaro at gzuccaro@fdu.edu or call 973-443-8842.

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