Author of 'Startup Owner's Manual' speaks at FDU

dorf

By Timur Pakay

On Wednesday, October 19th, the Rothman Institute of Innovation and Entrepreneurship hosted a Morris Tech Meetup event at Fairleigh Dickinson University's Florham Campus. Best-selling author, Bob Dorf gave the keynote address.

Dorf is likely the second most knowledgeable expert in the world in the Customer Development methodology. (Second only to its creator, Steve Blank). Together Blank and Dorf spent nearly two years conceiving, outlining, drafting, rewriting, and revising the global bestseller, The Startup Owner's Manual, now a business bestseller in the U.S. and many countries around the world.
 
Part of the Silberman College of Business since 1989, the Rothman Institute supports entrepreneurship and innovation in the academic, business and
nonprofit communities. The Morris Tech Meetup group hosts monthly events for networking among local entrepreneurs, faculty, staff, and students.