Drawing for a mission: Design students work with local nonprofit
By Catherine Krawiec
Last fall, students in FDU’s design program on the Florham Campus drew a big win for Best Design in The Art Director’s Club of New Jersey’s Design Derby, where they designed promotional materials for a local nonprofit, Market Street Mission. After winning the Derby, the FDU design team didn’t stop their work and continued to work with the mission.
The challenge at the derby was to create a poster and T-shirt design to promote Market Street Mission’s July 4 5k run/walk fundraiser. Located in Morristown, N.J., Market Street Mission is a Christian soup kitchen and shelter. After winning the Design Derby, FDU students continued to work with the Mission to produce a T-shirt design and posters for the race.
“The Derby was only the beginning of the project,” says team captain Carla Cucinotta, a junior, majoring in graphic design. The client leaves the competition with nothing but a picture of the hand drawn images with the hopes that we can transfer that into something graphically amazing for them.”
“The process started by turning sketches of the logos into vector images, (graphic elements that could be scaled to any size and still remain crisp) and sending them out for approval. Once approved, we began work on the flyer for the event, which took some artistic direction, as we were able to accomplish much more on a computer as opposed to by hand,” continues Cucinotta. (The Design Derby limited contestants to hand-drawn designs.)
Above: The front of the T-shirt (left) and the back (right) made by the FDU design team for the Market Street Mission 5k.
“It was wonderful working with the FDU students. They did a great job communicating and working with us, especially with some of the last minute changes we asked for,” comments Susan Bosworth, development manager of Market Street Mission. “It was fun to see the design transform from a drawing on a T-shirt to being printed on brochures, shirts, water bottles, and implemented to market our entire event.”
The Market Street Mission’s event is a trail run/walk through Lewis Morris Park to raise awareness for the dangers of substance abuse and support individuals recovering from addition. Proceeds from the 5k benefit Market Street Mission's Life Change Recovery Program.
The Design Derby is a one-day competition in which students must complete a design challenge for a real client, a local non-profit. The competition focuses on creativity, teamwork, developing concepts and selling ideas. In the Design Derby, FDU hosted and beat out thirteen teams from six New Jersey colleges. All New Jersey colleges were invited to the competition; the six participants included Montclair State University, New Jersey City University, Ramapo College, Seton Hall University, Sussex County College, the County College of Morris and Kean University.
“FDU Graphic Design students have the foundation to tackle any design problem they are given. What makes them stand out in the crowd is their ability to concept ideas and present them in a creative manner. I am so proud of all of them,” says team advisor Janet O’Neil, associate professor and Director of the Graphic Design Program
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