Professor of Marketing
Interests, courses taught:
marketing; consumer behavior; advertising; pricing; consumer psychology
Dr. Chandrashekaran holds a BS degree in Electrical & Electronics Engineering from India; and an MBA and PhD in Marketing from Rutgers University. He is currently Professor of Marketing at the Silberman College of Business. His teaching experience includes Marketing Management, Buyer Behavior, Advertising Management and Marketing Research. In recognition of his excellence in teaching, the Student Government elected him as Teacher of the Year in 2002. Dr. Chandrashekaran’s research interests are primarily in the area of pricing. Particularly, he is interested in investigating the psychological effects of various pricing strategies and tactics. Most recently, Dr. Chandrashekaran has been examining the exact nature of brain activity that is associated with the processing of pricing (numerical) and such other related marketing cues as “color.” Dr. Chandrashekaran’s research has been published in several leading academic journals in the field including The Journal of Marketing Research, Journal of Retailing, Advances in Consumer Research, Journal of Product and Brand Management and Journal of Consumer Affairs. His research has also been presented at numerous national and international conferences for which has received several accolades.
B.E., Mangalore University; M.B.A., Ph.D., Rutgers University