James Hutton

Professor of Marketing and Communications

201-692-7241 hutton@fdu.edu

Interests, courses taught:
integrated marketing communications; brand equity; corporate culture; corporate identity; public relations; corporate communications; relationship marketing

Credentials, capsule biography:


  • Ph.D. in Marketing from the University of Texas at Austin
  • M.B.A. (marketing emphasis) from the University of Tulsa (Oklahoma)
  • B.S. in Journalism and Mass Communication from the University of Tulsa (Oklahoma)
  • Taught at the University of Hawaii, the University of St. Thomas (Minnesota) and the Carlson School of Management at the University of Minnesota
  • Executive with three major international corporations
  • Advisor and Executive Trainer for numerous organizations including 3M, ADC Telecommunications, General Motors, The American Red Cross, Padilla Speer Beardsley, and Financial Executives International

Publications, press mentions:

  • "Defining the Future of Public Relations," Sphera Publica (2007)
  • "Feel-Good Medicine: How the Customer Metaphor is Undermining the American Healthcare System," presented at the Association for Consumer Research Asia/Pacific conference in Sydney (2006)
  • "Feel-Good Medicine," presented at the Consumer Driven Healthcare Summit, Washington, D.C. (2006)
  • "Feel-Good Education," presented at a conference on anti-consumption at the University Auckland, New Zealand (2006)
  • The Feel-Good Society: How the “Customer” Metaphor is Undermining American Education, Religion, Media, and Healthcare (Pentagram Publishing, 2005)
  • “The Myth of Salary Discrimination in Public Relations,” Public Relations Review (2005)
  • "How Marketing and the Customer Metaphor are Undermining Nonprofit Organizations in the United States, presented at the annual business/economics conference of the Athens Institute for Education and Research, Athens, Greece (2005)
  • Marketing Communications: Integrated Theory, Strategy & Tactics, with Dr. Frank Mulhern, Northwestern University (Pentagram Publishing, 2002)
  • Numerous presentations to professional groups
  • Numerous interviews with radio, TV and print media

Short Abstract

Dr. Hutton earned his Ph.D. in marketing from the University of Texas at Austin, where he was a University Fellow and Dean’s Doctoral Fellow in Business. He also has an MBA and a B.S. in journalism and mass communication from the University of Tulsa, where he was a University Scholar. Since coming to FDU in 1997, Dr. Hutton has taught a wide variety of courses, including Marketing Communication, Consumer Behavior, International Marketing, Executive Communication & Leadership and Public Relations. Previously, Dr. Hutton taught at the University of Hawaii, the University of St. Thomas (Minnesota's largest private university), and the Carlson School of Management at the University of Minnesota. He has served as a consultant to numerous organizations, including 3M, the American Red Cross and Financial Executives International. His research has been supported by the University of Minnesota Medical Foundation and the Council of Public Relations Firms, among others. Hutton is the author of three books and dozens of academic and professional articles and book chapters, and has lectured in both Europe and Asia. Prior to his academic and consulting career, Dr. Hutton was a director of corporate and financial communications for three major multinational corporations, including the largest company in Hong Kong.