Lecturer of Marketing, Silberman College of Business Administration
Professor Huser joined the Marketing Department at COBA as a fulltime faculty member in the fall of 2000. Prior to that, she was part of the COBA adjunct faculty in marketing. Her special interest is brand management, specifically how to use advertising and promotion to build brand equity.
Professor Huser received her B.A. from Duke University and did graduate work at Duke, Boston University and the Massachusetts Institute of Technology. Her business education was at the Alfred P. Sloan School of Management at MIT where she received a Master's in Management Science, with a concentration in strategic planning.
Professor Huser's professional experience has included media planning, general management, strategic planning, brand management, advertising, consulting and teaching. In addition to Fairleigh Dickinson, she has worked for Needham, Harper and Steers Advertising Agency (now part of Bcom3), Harvard Business School, University of Cincinnati, Gulf Oil Corporation, General Foods Corporation (now part of Kraft Foods), Duke University Comprehensive Cancer Center, and Creative Solutions Advertising Agency (formerly NCI/Masterson, part of Nelson Communications, now part of Publicis).
Hobbies and Interests:
Travel in French-Speaking Countries
Email address: email@example.com