Burçak Ertimur

Associate Professor of Marketing


Courses taught:
MKTG 2120 – Principles of Marketing
MKTG 4272 – Consumer Behavior
MKTG 6012 – Strategic Marketing
MKTG 6603 – Consumer Behavior
EXEC 6506 – Marketing Management

 

Credentials:
Dr. Ertimur received her Ph.D. in Marketing from the University of California, Irvine. She holds an M.S. degree in Marketing and a B.S. degree in Business Administration from Bilkent University, Turkey.

 

Publications:

Refereed Journal Articles:

Ertimur, Burçak and Gokcen Coskuner-Balli (2015), “Navigating the Institutional Logics of Markets: Implications for Strategic Brand Management,” Journal of Marketing, Vol. 79 (2), 40-61.

 

Ertimur, Burçak, Caroline Munoz, and James G. Hutton (2015), “Regifting: A Multi-Perspective Processual Overview,” Journal of Business Research, Vol. 68 (9), 1997-2004.

 

Ertimur, Burçak and Özlem Sandikci (2014), “Alienable Gifts: Uses and Meaning of Gold in Turkey,” Journal of Consumer Behaviour, Vol. 13 (3), 204-11.

 

Ertimur, Burçak and Mary C. Gilly (2012), “So Whaddya Think? Consumers Create Ads and Other Consumers Critique Them,” Journal of Interactive Marketing, Vol. 26 (3), 115-30.

 

Ertimur, Burçak and Alladi Venkatesh (2010), “Opportunism in Co-Production: Implications for Value Co-Creation Process” Australasian Marketing Journal, Vol. 18 (4), 256-63.

 

Book Chapters and Cases:

Coskuner-Balli, Gokcen and Burçak Ertimur, (2012) “Viewing Gender as a Value Creative Resource,” in Gender, Culture and Consumer Behavior, eds., Cele C. Otnes and Linda Tuncay Zayer, Psychology Press, 163-93.

 

Ertimur, Burçak and Özlem Sandikci (2006), “Consumption of Gold and Gold Jewelry in Turkey," in Consumer Behaviour: A European Perspective, eds., M. Solomon, G. Bamossy, S. Askegaard and M. Hogg, Harlow, Essex: Prentice Hall, 476-77.

 

Refereed Proceedings:

Ertimur, Burçak and Mary C. Gilly (2010), “The Impact of Consumer-Generated Advertising on Brand Associations,” in Advances in Consumer Research, Vol. 37, eds. Margaret C. Campbell and Jeff Inman and Rik Pieters, Duluth, MN: Association for Consumer Research.

 

Ertimur, Burçak (2008), "The Role of Perceived Control in Co-Production" in European Advances in Consumer Research, Vol. 8, eds. Stefania Borghini, Marry Ann McGrath and Cele C. Otnes, Duluth, MN: Association for Consumer Research, 334-335.

 

Behairy, Nivein, Sayantani Mukherjee, Burçak Ertimur, and Alladi Venkatesh (2006), “Technology-Based Communication Patterns of Youth,” Working Paper Track, in Advances in Consumer Research, Vol. 33, eds. Cornelia Pechmann and Linda Price, Duluth, MN: Association for Consumer Research, 304-305.

 

Ertimur, Burçak and Özlem Sandikci (2005), “Giving Gold Jewelry and Coins As Gifts: The Interplay of Utilitarianism and Symbolism,” in Advances in Consumer Research, Vol. 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN: Association for Consumer Research, 322-327.


Short Abstract