B.A. in Psychology (Consumer Psychology Track)


By taking 33 credits of prescribed psychology courses, students are able to complete the requirements for the psychology major and for the specialization in consumer psychology with only 3 additional credits over the 33 normally required for a general psychology major and within the normal 120 credits required for graduation.  If students wish to take further psychology courses outside of the track, they may do so as free electives.

General Education Requirements (53 credits)

College Competencies (24 credits)

ENWR1101     Academic Writing
ENWR1102     Academic Research & Writing
Speech/Professional Communication
Quantitative Analysis
Math or Technology or Statistics
PSYC2201     Statistics
Ethical and Moral Analysis
Scientific Analysis

Liberal Arts Distribution (21 credits)

Language
Social and Behavioral Sciences

PSYC2204     Child Development
Art and Culture
Humanities

University Requirements (8 credits)

UNIV1001       Transitioning to University Life
UNIV1002        Preparing for Professional Life
UNIV2001       Cross-cultural Perspectives 
UNIV2002       Global Issues         

Major Requirements (33 credits)

Required Major Courses (18 credits)

PSYC1103     General Psychology
PSYC2234     Social Psychology
PSYC3202     Experimental Psychology
PSYC3315     Abnormal Psychology
PSYC3384     Theories of Personality
PSYC4500     Senior Seminar in Psychology (or)

PSYC4501     Advanced Senior Seminar

Consumer Psychology Track Courses (15 credits)

MKTG2120     Principles of Marketing
MKTG3344     Marketing Research
MKTG4272     Consumer Behavior
MKTG4365     Marketing Communications
MKTG4405     Adv Marketing Management

Minor/SAC (15 credits)
Free Electives (19 credits)

A minimum of 120 credits is required for graduation. Up to 6 credits from the major and 6 credits from the minor may be applied toward the General Education requirements.

WRITTEN COMMUNICATION:  This requirement consists of six credits in English Composition (ENWR1101 and ENWR1102) and six credits of writing intensive courses within the major.

SPEECH/PROFESSIONAL COMMUNICATION:  Requirements consist of a three-credit course that is substantially concerned with public speaking and oral presentations, typically a course in SPCH.

QUANTITATIVE ANALYSIS:  Accuplacer will place students in the appropriate class level. Students will take MATH 1101, 1105, 1107, or 1201 to satisfy this requirement; upper level MATH-prefix courses may be substituted with prior approval from Gildart Haase School of Computer Sciences & Engineering.

MATH, TECHNOLOGY or STATISTICS:  Psychology majors will take PSYC2201 Statistics.

ETHICAL AND MORAL ANALYSIS:  Requirements consist of a three-credit course that is substantially concerned with ethical theories and questions. Choose course from PHIL, RELI, a course that has “ethics” in its title, or a course designated as meeting the requirement within a major program.

SCIENTIFIC ANALYSIS:  Requirements consist of a minimum of six credits of laboratory science from BIOL, CHEM, ENVR, MBIO, or PHYS.

LANGUAGE:  If a student is beginning a new language, Elementary II (1102) is required to fulfill the 3 credit language requirement. If the student is taking a language previously studied, successful completion of Intermediate I (2103) fulfills the requirement. The student taking a previously studied language must take the placement test. If the placement score is above the Intermediate I level, the student is excused from the language requirement and will need to replace those 3 language credits with a free elective.

ARTS AND CULTURE:  Take six credits of coursework in DAN, MUSIC, THEA, LANG, or any advisor approved Foreign Language, or ART1141, ART1142, ART1144, ART1151, ART1153, ART1157, ART1158, ART1159, ART1161, ART1167, ART1169, ART1181, ART1187, ART1189, ART1832, ART1841, COMM2104, COMM2210, COMM2415, COMM2103, COMM2743, COMM2745, or EPS 1201.

SOCIAL AND BEHAVIORAL SCIENCES:  Take six credits of coursework in COMM, CRIM, POLS, or SOCI.  For Psychology majors, three credits will be satisfied by the required major course PSYC2204 Child Development.

HUMANITIES:  Take six credits of any course that has the prefix ENGL, HIST, HUMN, LANG, PHIL, or RELI, or the following ART courses:  ART1103, 1107, 1108, 1120, 1131, 1133, 1135, 1136, 1137, 2137, and 2238. Courses may be within the same discipline or different disciplines, but either way at least one course must be at the 2000 level or above.