B.A. in Psychology (Consumer Psychology Track)

By taking 39 credits of prescribed psychology courses, students are able to complete the requirements for the psychology major and for the specialization in consumer psychology with only 3 additional credits over the 39 normally required for a general psychology major and within the normal 120 credits required for graduation. The 3 additional credits beyond the 39 that normally are required for a general psychology major come from free elective credits, which are reduced from 24 to 21. If students wish to take further psychology courses outside of the track, they may do so as free electives.

General Education Requirements (47 credits)

College Competencies (21 credits)

ENWR1101     Academic Writing
ENWR1102     Academic Research & Writing
Oral Communication 
Quantitative Analysis 
Ethical and Moral Analysis 
Scientific Analysis

Liberal Arts Distribution (18 credits) 

Language and Culture (6 credits) 
Social and Behavioral Sciences (6 credits) 
Art and Humanities (6 credits) 

University Requirements (8 credits)

UNIV1001       Transitioning to University Life
UNIV1002        Preparing for Professional Life
UNIV2001       Cross-cultural Perspectives 
UNIV2002       Global Issues         

Major Requirements (39 credits)

Required Major Courses (24 credits)

PSYC1103     General Psychology
PSYC2204     Child Development
PSYC2234     Social Psychology
PSYC2201     Statistics
PSYC3202     Experimental Psychology
PSYC3315     Abnormal Psychology
PSYC3384     Theories of Personality
PSYC4500     Senior Seminar in Psychology (or)

PSYC4501     Advanced Senior Seminar

Consumer Psychology Track Courses (15 credits)

MKTG2120     Principles of Marketing
MKTG3344     Marketing Research
MKTG4272     Consumer Behavior
MKTG4365     Marketing Communications
MKTG4405     Adv Marketing Management

Minor/SAC (15 credits)
Free Electives (19 credits)

WRITTEN COMMUNICATION:  This requirement consists of six credits in English Composition (ENWR1101 and ENWR1102) and six credits of writing intensive courses within the major.

ORAL COMMUNICATION:  Requirements consist of a three-credit Speech course.

QUANTITATIVE ANALYSIS:  Requirements consist of a three-credit course that is substantially concerned with mathematics and statistics with application to everyday problems.

ETHICAL AND MORAL ANALYSIS:  Requirements consist of a three-credit course that is substantially concerned with ethical theories and questions. This course could be in Philosophy or a course within a major program.

SCIENTIFIC ANALYSIS:  Requirements consist of a minimum of six credits of laboratory science.

LANGUAGE AND CULTURE:  This requirement can be satisfied by one of four options: traditional language courses with significant cultural elements, LANG courses listings under “Language and Culture Studies,” language-based study abroad, or the six highest ESL/ESP credits for non-native English speakers.

SOCIAL AND BEHAVIORAL SCIENCES:  This requirement can be satisfied by six credits of coursework in Communication, Criminal Justice, Economics, Political Science, or Sociology.

ART AND HUMANITIES:  This requirement can be satisfied by six credits of coursework in Art (visual or performing), English Literature, History, Humanities, Philosophy, or Religion.

1CO-OP AND/OR INTERNSHIP is/are arranged by Career Development. Students must contact the Director of Career Development before the start of their junior year.

A minimum of 120 credits is required for graduation.