Media Professional Comm Program Outcomes


The Master's Program in Media and Professional Communication of the School of Art and Media Studies states its mission, goals, and learning objectives as follows:
Program Mission:
The Media and Professional Communication provides students with advanced theoretical grounding and practical experience to apply media and organizational concepts and skills to a wide range of professions and advanced studies in a global and intercultural context.
Program Goals:
  1. The program will help students to develop knowledge and competencies in oral, written, and visual communication and in communication technologies that are essential to success in the global marketplace of ideas, commerce, and culture.
  2. The program will prepare students for careers not only in media and communication but also in diverse professions and business fields.
  3. The program will enrich students' understanding of social interaction in different settings.
Program Learning Objectives:

Knowledge (K) Students will be able to demonstrate their understanding of:

(Kl) the nature and function of social interactions in interpersonal, group, intercultural, and international contexts;

(K2) the development, current state, and emerging trends of media and their relation to civilization;

(K3) the ethical and legal issues in communication and in the media professions.

Program Learning Objectives: Skills (S) Students will be able to:

(S1) effectively communicate with others, with emphasis on the professional world, through written, oral, and multimedia channels;

(S2) independently evaluate the effects of media on society and the professions;

(S3) skillfully conduct research in the area of media-(media history, theory, and profession).

Assessment Dimension:

To assess learning outcomes accurately, each of the above objectives is further demonstrated in four specific dimensions and will be evaluated through

  1. exams;
  2. case studies;
  3. presentations; and
  4. term papers.

Kl - Dimension: Students will demonstrate the ability to:

  1. point to the process and components o f communicative events in diverse contexts;
  2. identify the roles, rules, and routines of an interaction in a particular setting;
  3. comprehend the meaning of messages sent by communicators;
  4. recognize the influence of the communicative context and the communicators' backgrounds on a certain social interaction.

K2 - Dimension: Students will demonstrate the ability to

  1. trace the origin and development of mass media;
  2. identify the technological functions and (dis)advantages of popular media;
  3. realize the usage and effect of new media
  4. comprehend the relation of media to sociocultural changes.

K3 - Dimension: Students shall demonstrate the ability to

  1. recognize the ethical principles in social interactions;
  2. summarize the ethical concerns in media practices;
  3. comprehend legal cases in media professions;
  4. apply legal knowledge to media practices.

S1 - Dimension: Students will demonstrate the ability to effectively exchange ideas in

  1. oral format;
  2. nonverbal format;
  3. written format;
  4. multimedia format.

S2 - Dimension: Students shall demonstrate the ability to critically evaluate the impact of media on:

  1. global and national political affairs;
  2. popular/mass culture and everyday life;
  3. international and intercultural communication;
  4. business and professional practices.

S3 - Dimension: Students will demonstrate the ability to solve various problems by

  1. identifying the context and nature o f a given problem;
  2. raising proper questions and sound hypotheses;
  3. employing necessary methods to collect firsthand and secondhand data;
  4. arriving at and modifying answers to the proposed research questions.
Program Curriculum Maps - M.A. in Media and Professional Communication
Course Name Course Title Outcome1: Outcome2: Outcome3: Outcome4: Outcome5: Outcome6:
  Italic designates course that are missing syllabi The nature and function of social interactions in interpersonal, group, intercultural, and international contexts The development, current state, and emerging trends of media and their relation to civilization The ethical and legal issues in communications and in the media professions Effectively communicate with others, with emphasis on the professional world, through written, oral, and multimedia channels Independantly evaluate the effects of media on society and the professions Skillfully conduct research in the area od media (media history, theory, and profession)
COMM 6001 Writing for the Workplace     x x    
COMM 6002 Effective Presentations   x   x    
COMM 6003 Gender and Diversity Issues x x        
COMM 6004 Intercultural Comm. In Prof. World x x        
COMM 6006 Advanced Technical Writing       x    
COMM 6007 Writing Proposals and Grants     x x    
COMM 6008 Public Relations Writing   x   x    
COMM 6009 Writing for Audio Visual       x    
COMM 6010 Professioanl Editing       x    
COMM 6011 Contemporary Advertising   x   x    
COMM 6012 Successful Advertising Campaigns   x   x    
COMM 6013 Interviewing Strategies   x   x    
COMM 6015 Media Relations   x x x    
COMM 6017 Building a Professional Website   x   x    
COMM 6018 Changing World of International Business x x x x    
COMM 6040 Media Ecology   x     x x
COMM 6090 Crisis Communication   x x x    
COMM 6090 Understanding New Media x x   x x  
COMM 6090 Organizational Communication x     x x  
COMM 6090 SS: Writing for the Internet   x   x x  
COMM 6090 SS:COMME Asia:Culture&Struct            
COMM 6091 Advertising in the Arts and Culture Sector   x   x x  
COMM 6091 Producing for Cable TV News       x    
COMM 6091 SS: Laguage, Culture, and Communication x x        
COMM 7001 SS: Corporate Communications   x x      
COMM 7001 SS: Corporate Culture and Sustainability   x x      
COMM 7001 SS: Corporate Culture and Strategic Adaptation   x x      
COMM 7001 SS Leadership Skills x   x x