Communication Program Outcomes


The Communication Program of the School of Art and Media Studies states its mission, goals, and learning objectives as follows:
Program Mission
The Communication Program provides students with advanced theoretical grounding and practical experience to apply media and organizational concepts and skills to a wide range of professions and advanced studies in a global and intercultural context.
Program Goals
  1. The program will help students to develop knowledge and competencies in oral, written, and visual communication and in communication technologies that are essential to success in the global marketplace of ideas, commerce, and culture.

  2. The program will prepare students for careers not only in media and communication but also in diverse professions and business fields.

  3. The program will enrich students' understanding of social interaction in different settings.

Program Learning Objectives

Knowledge (K) Students will be able to demonstrate their understanding of:

(Kl) the nature and function of social interactions in interpersonal, group, intercultural, and international contexts;

(K2) the development, current state, and emerging trends of media and their relation to civilization;

(K3) the ethical and legal issues in communication and in the media professions.

Program Learning Objectives: Skills (S) Students will be able to:

(S1) effectively communicate with others, with emphasis on the professional world, through written, oral, and multimedia channels;

(S2) independently evaluate the effects of media on society and the professions;

(S3) skillfully conduct research in the area of media - (media history, theory, and profession).

Assessment Dimension

To assess learning outcomes accurately, each of the above objectives is further demonstrated in four specific dimensions and will be evaluated through:

  1. exams;
  2. case studies;
  3. presentations; and
  4. term papers.

Kl - Dimension: Students will demonstrate the ability to:

  1. point to the process and components of communicative events in diverse contexts;

  2. identify the roles, rules, and routines of an interaction in a particular setting;

  3. comprehend the meaning of messages sent by communicators;

  4. recognize the influence of the communicative context and the communicators' backgrounds on a certain social interaction.

K2 - Dimension: Students will demonstrate the ability to:

  1. trace the origin and development of mass media;

  2. identify the technological functions and (dis)advantages of popular media;

  3. realize the usage and effect of new media;

  4. comprehend the relation of media to sociocultural changes.

K3 - Dimension: Students shall demonstrate the ability to:

  1. recognize the ethical principles in social interactions;

  2. summarize the ethical concerns in media practices;

  3. comprehend legal cases in media professions;

  4. apply legal knowledge to media practices.

S1 -Dimension: Students will demonstrate the ability to effectively exchange ideas in:

  1. oral format;

  2. nonverbal format;

  3. written format;

  4. multimedia format.

S2 - Dimension: Students shall demonstrate the ability to critically evaluate the impact of media on:

  1. global and national political affairs;

  2. popular/mass culture and everyday life;

  3. international and intercultural communication;

  4. business and professional practices.

S3 - Dimension: Students will demonstrate the ability to solve various problems by:

  1. identifying the context and nature of a given problem;

  2. raising proper questions and sound hypotheses;

  3. employing necessary methods to collect firsthand and secondhand data;

  4. arriving at and modifying answers to the proposed research questions.