Marketing

Bachelor of Science in Marketing

Department of Marketing and Entrepreneurship

The marketing curriculum is designed to prepare students for careers in sales, retailing, advertising, product management, direct marketing and research. This preparation is accomplished through course offerings in basic marketing concepts and supplemented by career specific courses. The learning process is enhanced with projects, case studies and internships.

Marketing majors also are exposed to interdisciplinary courses that develop a broad range of business skills.

Requirements for the Bachelor of Science Degree

All students enrolled in the Bachelor of Science program must complete the University and Business Core Curriculum in addition to the major requirements.

Major Requirements Effective Fall 2013

Major Requirements Prior to Fall 2013

NOTE: Students with specific questions about the major requirements should contact the advisor on their home campus.

Digital Marketing Concentration

 

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Program Highlights

Admission Requirements

Apply online

Career Exploration

Internship Program

Financial Aid

Honors Programs

Professional Development Program

Scholarships

Study Abroad

Tuition and Fees

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Prospective Students:

For more information contact:

Silberman College of Business
Undergraduate Services Office

Janette Shurdom
Assistant Dean Undergraduate Programs & Student Services
(V) 201-692-2135
(F) 201-692-7209


Current Students:

For information or questions regarding your program please contact the advisor on your campus:

Florham Campus
Center for Business Students-Advising Office
The Mansion, Lower Level
(V) 973-443-8800
(F) 973-443-8808

Jennifer Page
Advising Counselor
Janet Rapisardi
Advising Counselor
Linda Salavarra
Advising Counselor


Metropolitan Campus
Academic Advisement Center
Robison Hall, Room 30
(V) 201-692-2339
(F) 201-692-2233

Rachel D. Murphy
Director