Bachelor of Science in Marketing

Marketing majors are exposed to interdisciplinary courses that develop a broad range of business skills. The marketing curriculum is designed to prepare students for careers in sales, retailing, advertising, product management, direct marketing and research. This preparation is accomplished through course offerings in basic marketing concepts and supplemented by career specific courses. The learning process is enhanced with projects, case studies and internships.

Requirements for the BS in Marketing Degree

All students enrolled in the Bachelor of Science Degree program must complete the University and Business Core Curriculum in addition to the major requirements listed below.

21-Credit Marketing Major Requirements

Required Courses
MKTG3344 Marketing Research
MKTG3371 Principles of International Marketing
MKTG4272 Consumer Behavior
MKTG4365 Marketing Communication
MKTG4405 Advanced Marketing Management

Electives (Select Two Courses)
MKTG3341 Management of Sales Force
MKTG3360 Internet and Direct Marketing
MKTG4344 Public Relations
MKTG4345 Sports and Events Marketing
MKTG4499 Internship in Marketing Studies

BS in Marketing with Digital Marketing Concentration

With so many advances in technology, today's marketing arena is more complex than ever before. Marketers are struggling to keep up with information being shared and used by their customers on a variety of platforms. Marketing success lies in being able to understand these digital and social platforms, and in being able to seamlessly integrate a range of new capabilities with some of the more traditional ones.

A bachelor's degree in Marketing with a concentration in Digital Marketing from Silberman College of Business will prepare you for a career in this dynamic field and will equip you with the knowledge and skills to plan, design and manage a well inegrated marketing strategy.

Digital Marketing Concentration Requirements

The curriculum is designed to allow you to achieve more substantive learning about the emerging area of digital marketing. Students wishing to pursue this concentration will be required to complete a total of 21 credits, which includes the following six (6) required courses followed by an internship in the field of Digital and/or Social Media Marketing.

MKTG4272 Consumer Behavior1
MKTG3344 Marketing Research1
MKTG4365 Marketing Communications1
MKTG4405 Advanced Marketing Management1
MKTG3360 Digital Marketing2
MKTG3383 Social Media Marketing2
MKTG4499 Marketing Internship (related to Digital and/or Social Media)3

1Courses required of all Marketing majors
2Courses required for the Digital Marketing Concentration
3 Students must meet the College's criteria for internships

NOTE: Students with specific questions about the major requirements should contact their advisor on their home campus.

Contact Us

For more information about the Marketing degree contact us at Department of Marketing and Entrepreneurship.