Bachelor of Science in Marketing
The marketing curriculum is designed to prepare students for careers in sales, retailing, advertising, product management, direct marketing and research. This preparation is accomplished through course offerings in basic marketing concepts and supplemented by career specific courses. The learning process is enhanced with projects, case studies and internships.
Marketing majors also are exposed to interdisciplinary courses that develop a broad range of business skills.
Requirements for the Bachelor of Science Degree
All students enrolled in the Bachelor of Science program must complete the University and Business Core Curriculum in addition to the major requirements.
NOTE: Students with specific questions about the major requirements should contact the advisor on their home campus.
B.S. in Marketing Digital Concentration
With so many advances in technology, today's marketing arena is more complex than ever before. Marketers are struggling to keep up with information being shared and used by their customers on a variety of platforms. Marketing success lies in being able to understand these digital and social platforms, and in being able to seamlessly integrate a range of new capabilities with some of the more traditional ones.
A bachelor's degree in Marketing with a concentration in Digital Marketing from Silberman College of Business will prepare you for a career in this dynamic field and will equip you with the knowledge and skills to plan, design and manage a well inegrated marketing strategy.
The curriculum is designed to allow you to achieve more substantive learning about the emerging area of digital marketing. Students wishing to pursue this concentration will be required to complete a total of 21 credits, which includes the following six (6) required courses followed by an internship in the field of Digital and/or Social Media Marketing.
|MKTG4272: Consumer Behavior1|
|MKTG3344: Marketing Research1|
|MKTG4365: Marketing Communications1|
|MKTG4405: Advanced Marketing Management1|
|MKTG3360: Digital Marketing2|
|MKTG3383: Social Media Marketing2|
|MKTG4499: Marketing Internship (related to Digital and/or Social Media)3|
1Courses required of all Marketing majors
2Courses required for the Digital Concentration
3 Students must meet the College's criteria for internships
Attend an Information Session:
Florham Campus, October 25, 5:30-7pm in the Orangerie
Metro Campus, October 27, 5:30-7pm, Admissions Room, Dickinson Hall Lobby
Find us on:
For more information contact:
Silberman College of Business
Undergraduate Services Office
Assistant Dean Undergraduate Programs & Student Services
For information or questions regarding your program please contact the advisor on your campus:
Center for Business Students-Advising Office
The Mansion, First Floor, room 6