MBA Marketing Specialization

The Marketing curriculum prepares students with a solid foundation in the fundamentals of marketing strategy, consumer behavior and marketing research.

Students build on this foundation by selecting from a number of marketing electives in specialized areas. The selection of electives is typically driven by the career goals of the students and include areas such as marketing research, advertising, sales and promotions.

This specialization is offered at the Florham and Metropolitan Campuses.

Degree Requirements

All students enrolled in the MBA program must complete the MBA Core Curriculum in addition to their specialization requirements listed below.

Specialization Requirements (10 Credits)

Required Courses

Electives (Choose Three)

Have Questions about the Program?

Contact Dr. Zhaobo Wang, Chair of Marketing, Information Systems and Decision Sciences, at 201-692-7213 or e-mail wang@fdu.edu for further information.