MSDM Online Degree Requirements
In addition to offering a strong marketing core focusing on marketing strategy, consumer behavior, marketing research and marketing communications, the fully online MS in Digital Marketing program will expose students to specialized skills in digital, social, email and mobile marketing. Courses containing several hands-on experiential learning exercises and projects will focus on equipping students with marketable skills such as Search Engine Marketing and Optimization (SEM and SEO), Web Analytics, Website Design, Database Management, and more.
Above all, the program is fully online. Students will be able to access course materials, complete and submit assignments, participate in discussions with professors and students from anywhere and at anytime that is convenient for you -- all you need is an electronic device and an internet connection.
Our MS program in Digital Marketing is a 30-34 credit, cohort program. After completing a set of foundation courses (that may be waived based on prior academic training), students will be required to complete a core curriculum in Digital Marketing. Following this, students will immerse themselves in specialized elective courses. The program culminates in an experiential learning module.
Foundation Module (4 Credits)
Courses in this module will cover fundamental concepts in marketing that may be waived based on prior academic preparation, reducing the degree to 30-credits. To learn about the waiver policy, and to see if you qualify, please click here.
Digital Marketing Core (14 Credits)
The following courses are each 2 credits:
- MKTG6012 Marketing Strategy
- MKTG6111 Digital Marketing Strategies
- MKTG6112 Social Media Strategy
- MKTG6113 Mobile Marketing Strategies
- MKTG6602 Marketing Research
- MKTG6603 Consumer Behavior
- MKTG6605 Marketing Communications
Enrichment Courses (12 credits)
- MKTG6614 Search Engine Optimization and Advertising
- MKTG6615 Email and Database Marketing
- MKTG6616 Content Marketing
- MKTG6617 Web Analytics
Capstone Experience (4 credits)
Experiential Learning. Digital internships or thesis on digital marketing topic of their choice.
To learn more about these options, please contact the department chairperson, Dr. Zhaobo Wang.