Marketing Faculty

Department Chair

Ertimur Burçak Ertimur is the Chair of the Department of Marketing and Entrepreneurship and an Associate Professor of Marketing at the Silberman College of Business (SCB). Dr. Ertimur received her Ph.D. in Marketing from the University of California, Irvine. She holds an M.S. degree in Marketing and a B.S. degree in Business Administration from Bilkent University, Turkey. Her research examines value co-creation and its sociocultural dynamics with implications for marketing strategy, brand management, and market evolution using multi-methods. Her research on “consumer-generated advertising” has been supported by the Marketing Science Institute and received recognitions by the Society for Marketing Advances and the Academy of Marketing Science. Dr. Ertimur’s work has been published in the Journal of Marketing, Journal of Business Research, Journal of Consumer Behavior, Journal of Interactive Marketing, and Australasian Marketing Journal. Dr. Ertimur teaches courses in marketing strategy and consumer behavior at the undergraduate, graduate, and executive levels. In 2013, she was selected to participate in Advertising Educational Foundation’s Visiting Professor Program; a two-week fellowship that allows exchange of ideas between academia and advertising, marketing, and media companies. In 2014, she was nominated by the student leadership of the National Society of Collegiate Scholars chapter at FDU for Distinguished Membership into the Society. She is also the recipient of the 2015 SCB Teacher of the Year Award.

 

 


Faculty

rajesh LOGORajesh Chandrashekaran, Ph.D. Professor of Marketing

Rajesh Chandrashekaran holds a BS degree in Electrical & Electronics Engineering from India; and an MBA and PhD in Marketing from Rutgers University.  He is currently Professor of Marketing at the Silberman College of Business.  His teaching experience includes Marketing Management, Buyer Behavior, Advertising Management and Marketing Research.  In recognition of his excellence in teaching, the Student Government elected him as Teacher of the Year in 2002.  Dr. Chandrashekaran’s research interests are primarily in the area of pricing.  Particularly, he is interested in investigating the psychological effects of various pricing strategies and tactics.  Most recently, Dr. Chandrashekaran has been examining the exact nature of brain activity that is associated with the processing of pricing (numerical) and such other related marketing cues as “color.”  Dr. Chandrashekaran’s research has been published in several leading academic journals in the field including The Journal of Marketing Research, Journal of Retailing, Advances in Consumer Research, Journal of Product and Brand Management and Journal of Consumer Affairs.  His research has also been presented at numerous national and international conferences for which has received several accolades.


ann huser LOGOEleanor Ann Huser, Senior Lecturer of Marketing

Professor Huser started teaching at FDU in 1999 and is currently teaching marketing courses in the BS program (Principles of Marketing, Marketing Communications and Advanced Marketing Management) and MBA program (Marketing Concepts, Marketing Principles, Marketing Management and Management of Advertising). She has been awarded Teacher of the Year twice, recognizing her creative approach to teaching, in which she stresses experiential and cooperative learning. She has published in the areas of business pedagogy and entrepreneurship/strategy.  During this time, she has also lead marketing seminars in a corporate setting and done marketing consulting. Prior to 1999, she worked primarily in brand management on brands such as Jell-O (gelatin and pudding) and new snack products for the company currently called Kraft Foods Group, Inc.  Her specialty was new product development. She also worked in advertising, strategic planning and consulting for a variety of organizations.  Her education credentials include a B.A. and Master’s degree from Duke University, doctoral coursework at Boston University, and a Master of Science in Management from the Sloan School at M.I.T. 


jim hutton2 LOGOJames G. Hutton, Ph.D. Professor of Marketing

 

Jim Hutton earned his Ph.D. in marketing from the University of Texas at Austin, where he was a University Fellow and Dean’s Doctoral Fellow in Business. He also has an MBA and a B.S. in journalism and mass communication from the University of Tulsa, where he was a University Scholar. Since coming to FDU in 1997, Dr. Hutton has taught a wide variety of courses, including Marketing Communication, Consumer Behavior, International Marketing, Executive Communication & Leadership and Public Relations. Previously, Dr. Hutton taught at the University of Hawaii, the University of St. Thomas (Minnesota's largest private university), and the Carlson School of Management at the University of Minnesota. He has served as a consultant to numerous organizations, including 3M, the American Red Cross and Financial Executives International. His research has been supported by the University of Minnesota Medical Foundation and the Council of Public Relations Firms, among others. Hutton is the author of three books and dozens of academic and professional articles and book chapters, and has lectured in both Europe and Asia. Prior to his academic and consulting career, Dr. Hutton was a director of corporate and financial communications for three major multinational corporations, including the largest company in Hong Kong.

 


Munoz - Thumb FULLCaroline Muñoz, Ph.D. Associate Professor of Marketing

 

Dr. Caroline Lego Muñoz is an Associate Professor of Marketing at Fairleigh Dickinson University. She received her Ph.D and M.S. degree from Auburn University and holds a B.A. from Coe College. At FDU, she teaches Principles of Marketing, Consumer Behavior, Buyer Behavior and Motivation, Marketing Research, and Internet and Direct Marketing. In addition to her classes, Dr. Muñoz also supervises marketing internships and is the co-advisor of Marketing Mix (the undergraduate marketing club). Recently, she received the Silberman College of Business Teacher of the Year (Florham) award (2009-2010). Dr. Muñoz’s area of specialization is consumer behavior. Specifically, her research interests include marketing pedagogies, social network sites, themed environments, and cross-cultural consumer issues.

 


MKTG_Demotta HALFYoshiko DeMotta, Ph.D. Assistant Professor of Marketing

Yoshiko DeMotta received her Ph.D. in Marketing from Graduate Center/Baruch College of the City University of New York, and also has an M.B.A. from Seattle University and a B.A. in Education from Yokohama National University in Japan. Dr. DeMotta currently teaches consumer behavior, principles of marketing, and database marketing. She specializes in consumer psychology on topics that relate to prosocial behavior, charitable giving, corporate social responsibility, and public policy, and has published articles in academic journals such as the Journal of Public Policy & Marketing and Social Influence. Prior to her academic career, she had ten years of experience in the private sector working as a researcher of the advertising and marketing industries at Dentsu and a research analyst at Governance Metrics International.

 

 


MKTG_Burgass HALFMark Burgess, EMBA - Adjunct Professor of Marketing

Professor Burgess is the President of Blue Focus Marketing® LLC, an award-winning social brand consultancy that helps build brands from inside out. Company provides startegic marketing services including social employee branding, content marketing solutions and integrated marketing. BFM creates strategic social media blueprints for brands to connect with social consumers, build relationships with influencers to reach a wider community.

Experience in International and strategic marketing, brand positioning, social media marketing, SEO/SEM, brand management; new product development, communications, interactive marketing and marketing at small, medium and large firms including two large ad agencies. Developed marketing strategies and plans for AT&T interactive services, managed the Global Web for PricewaterhouseCoopers, managed ad accounts for Heinz, Rubbermaid, L’Oreal and several others. Former Vice President, Account Management, at McCann-Erickson in New York and Chicago offices. Faculty/instructor for the American Marketing Association (AMA) creating and teaching two-day workshops on topics including Integrated Marketing Communications + Social Media and Content Marketing. Co-author, The Social Employee, McGraw-Hill 2013. Teach executive education courses for Rutgers Center for Management Development on social media marketing strategy as well as MBA marketing courses in Rutgers Business School.

Visit his company blog at www.bluefocusmarketing.com/blog which won the 2012 MarketingSherpa Reader's Choice Award for "Best Social Media Marketing Blog"


MKTG_Guyadamo HALFGuy Adamo, Ph.D. Adjunct Professor of Marketing

Dr. Adamo’s extensive background in merchandising includes working as a Group Manager for Ladies Apparel for a major retailer, and as Vice President of Marketing for a residential building firm, which built single-family homes, townhomes, and condominiums in Bergen, Middlesex, and Morris Counties, NJ. In his role as Vice President, Dr. Adamo was responsible for Sales and Marketing, implemented a consumer services division, and conducted market research for new product development. He is currently the Associate Chair for the Fashion Marketing and Management Department at Berkeley College. Dr. Adamo has been teaching at Fairleigh Dickinson University since 1991.

Dr. Adamo has received Berkeley College’s Faculty of the Year Award and Berkeley College’s Leadership Award. Dr. Adamo also received the Paul S. Lomax Award for Doctoral Scholarship and Leadership from New York University in 2009.   He recently co-authored two articles for Marketing Management “Innovate or Die” and “Attacking Creative Dilemmas – New Product Innovation Must Get Through Obstacles To Achieve Success.”  Dr. Adamo was a contributing author to “Legal News and Views” column in Marketing News (American Marketing Association publication) for five years.

Professional Affiliations: American Collegiate Retailing Association; Beta Gamma Sigma; Delta Pi Epsilon; and National Business Education Association.

Degrees: Ph.D., Business Education in Higher Education, Steinhardt School of Culture, Education, and Human Development at New York University in New York City; MBA and BBA in Marketing from Hofstra University in Hempstead, NY; AS in Business Administration from Nassau Community College in Garden City, NY.