Dr. Caroline Lego Muñoz is the Chair of the Department of Marketing and Entrepreneurship and an Associate Professor of Marketing at Fairleigh Dickinson University. She received her Ph.D and M.S. degree from Auburn University and holds a B.A. from Coe College. At FDU, she teaches Principles of Marketing, Consumer Behavior, Buyer Behavior and Motivation, Marketing Research, and Internet and Direct Marketing. In addition to her classes, Dr. Muñoz also supervises marketing internships and is the co-advisor of Marketing Mix (the undergraduate marketing club). Recently, she received the Silberman College of Business Teacher of the Year (Florham) award (2009-2010). Dr. Muñoz’s area of specialization is consumer behavior. Specifically, her research interests include marketing pedagogies, social network sites, themed environments, and cross-cultural consumer issues.
James G. Almeida, Ph.D., is an Associate Professor of Entrepreneurship and the Associate Dean for the Silberman College of Business at Fairleigh Dickinson University in New Jersey. He has a Ph.D. in strategic management and entrepreneurship from the University of South Carolina. He also holds an MMS degree as well as a B.Pharm degree from the University of Bombay. Prior to moving to the United States, Dr. Almeida worked in the Indian pharmaceutical industry in sales, marketing, and product management positions. He has also spent a year as a visiting researcher in entrepreneurship at the London Business School. As the Associate Dean of the Silberman College, Dr. Almeida has spearheaded the development of the college’s global strategy and is the lead architect of the global capstone experience for students in their Global MBA program. He previously served as the chair of the Marketing and Entrepreneurship department. He presently serves on the advisory board of two technology-based ventures; one in the educational sector and one in the biotech sector. Dr. Almeida’s research focuses on a broad range of issues pertaining to small and medium sized enterprises, including technology-based new ventures. It has been presented at various national and international conferences and published in a number of leading journals in the discipline. He is currently researching entrepreneurial decision-making under conditions of uncertainty, and is working with his co-author in Monaco to research the importance of network building activities on the success of new ventures.