Department of Marketing and Entrepreneurship
Burçak Ertimur is the Chair of the Department of Marketing and Entrepreneurship and an Associate Professor of Marketing at the Silberman College of Business (SCB). Dr. Ertimur received her Ph.D. in Marketing from the University of California, Irvine. She holds an M.S. degree in Marketing and a B.S. degree in Business Administration from Bilkent University, Turkey. Her research examines value co-creation and its sociocultural dynamics with implications for marketing strategy, brand management, and market evolution using multi-methods. Her research on “consumer-generated advertising” has been supported by the Marketing Science Institute and received recognitions by the Society for Marketing Advances and the Academy of Marketing Science. Dr. Ertimur’s work has been published in the Journal of Marketing, Journal of Business Research, Journal of Consumer Behavior, Journal of Interactive Marketing, and Australasian Marketing Journal. Dr. Ertimur teaches courses in marketing strategy and consumer behavior at the undergraduate, graduate, and executive levels. In 2013, she was selected to participate in Advertising Educational Foundation’s Visiting Professor Program; a two-week fellowship that allows exchange of ideas between academia and advertising, marketing, and media companies. In 2014, she was nominated by the student leadership of the National Society of Collegiate Scholars chapter at FDU for Distinguished Membership into the Society. She is also the recipient of the 2015 SCB Teacher of the Year Award.
Burcak Ertimur, Ph.D.
Chair, Department of Marketing and Entrepreneurship
For additional information, please contact:
Dickinson Hall, 2nd Floor
1000 River Road
Teaneck, NJ 07666
The Mansion, 1st Floor
285 Madison Avenue
Madison, NJ 07940