Adjunct Professor, International School of Hospitality & Tourism Management
Global Marketing & Business Development Executive
Marilyn McHugh is an accomplished senior sales, marketing and events leader with more than 25 years of global hospitality experience.
She formerly was vice president of global events for Questex Hospitality + Travel, responsible for the overall management, business development and growth of 29 Questex events produced domestically and globally.
During her four years there, she created luxury events for travel agency owners and operators, developed a certification program for travel agents and launched new events in Latin America, Asia and Europe that provided a positive revenue stream.
Prior to joining Questex, McHugh was brand director for UBM Live, responsible for organizing several of the world’s largest cruise industry exhibitions and conferences, managing the marketing team, setting strategies, implementing social media initiatives and meeting revenue goals.
From 1991 to 2009, she served Wyndham Worldwide and its predecessors, Cendant Corporation and Hospitality Franchise Systems, in key corporate and brand marketing roles. As Wyndham Hotel Group’s vice president of global sales, marketing and communications, she was responsible for the global business-to-business marketing plan, long-term sales strategies in support of the company’s 12 brands, supervision of the Global Sales team and management of trade shows, operations, training and communications.
During her tenure there, she developed and launched an online directory for meeting planners, championed a social media marketing campaign for travel management companies, implemented an online specialist program for travel agents and led automation of the request-for-proposal process.
McHugh is a magna cum laude graduate of Farleigh Dickinson University, Madison, New Jersey, where she received a bachelor’s degree in hospitality. She earned a Certified Hotel Administration designation from the American Hotel & Lodging Educational Institute. She currently is an adjunct professor at The International School of Hospitality and Tourism Management of Farleigh Dickinson University.
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