Automotive Enterprise Studies Certificate

The program will provide a Certification in Automotive Enterprise Studies. The certification program will consist of four 3-credit courses (12 credits total).


SAES1003: Automotive Retail Experience and Brand Management (3 credits) (MONDAY - 5:30PM - 7:30PM)
This course sets forth the business case for customer satisfaction that forms basis for the successful retail automotive enterprise. The rise of consumerism is tracked from its origins with Ralph Nader and others through industry's recognition of the business value of satisfied customers. The enormous power of the brand image is explored, with tours of successful branded companies.

SAES1001: Introduction to Automotive Operations (3 credits) (MONDAY - 8:00PM - 10:00PM)
This course will Provide students with an introductory overview to the major operational elements of the automotive business. Emphasis is placed on the business processes from manufacturer to retail outlets. Particular attention is given to vehicle and parts logistics planning, along with retail service operations.


SAES1002: Legal Issues in the Auto Industry (3 credits) (MONDAY - 5:30PM - 7:30PM)
This course explores the range of legal issues that face the automotive industry today. The course covers laws impacting the vehicle itself -- state, local and national laws involving the automotive business operation and also the consumer rights that are unique to the automotive arena.

SAES1004: Introduction to Automotive Finance (3 credits) (MONDAY - 8:00PM - 10:00PM)
This course presents an overview of the financial instruments necessary for the running of a retail automotive enterprise. Some techniques are unique to the automotive industry; others are required by automotive manufacturers. In all cases, the principles reviewed are based on the building blocks of sound business management.