2015 Schering-Plough Executive Lectures
Communication @ Work
Offered by the MA in Corporate and Organizational Communication
Fairleigh Dickinson University
February 3 - May 5, 2015
All lectures are held on Tuesdays from 6:00 p.m. - 8:30pm
Hartman Lounge, Hennessey Hall (The Mansion) (unless otherwise noted)
Sponsored by an endowment given to Fairleigh Dickinson University from the Schering-Plough Corporation, the series gives audience members a unique opportunity to listen to and interact with leading thinkers, practitioners, and innovators working in diverse areas of communication and related fields.
The Schering-Plough Executive Lecture Series is a forum in which communication experts and students talk about a wide range of topics relevant to corporate and organizational communication. This year’s topic of discussion is one we hear a lot about in public discourse these days – work. ‘Work’ was widely referenced in the 2015 State of the Union address and the Republican response to it. In higher education today, ‘work skills’ are discussed as important learning outcomes.
In Communication Studies, we investigate, identify, and interrogate how communication works, the work that communication does, and the works communication produces. From this perspective, communication is not merely talk, text, image, sound, sign, symbol, gesture, or expression; it what human beings do with them that gives our lives meaning and accomplishment.
In this spirit, we bring you the 2015 Schering-Plough Executive series, “Communication @ Work.” The title invokes the virtual nature of communication and the tensions inherent in it, such as the practical yet relational, mediated yet immediate, situated yet ephemeral qualities of the communication work we do today. This year’s series explores the practices, problems, and actions that define the work that professional communicators do, from virtually collaborating with and leading others, to conducting meetings, telling stories, creating web content, interpreting data, and addressing cultural differences.
The 2015 Executive Lecturers have been given the task of putting their ideas and audience members to work, by not only talking about the principles of their profession, but translating them into a workshop or exercise. To guide them in this charge, the faculty of the Department of Communication Studies developed a list of key communication practices to be addressed by the 2015 Executive Lecturers, based on a recently published infographic (http://www.top10onlinecolleges.org/work-skills-2020/). Join us for this engaging new version of the Schering-Plough Executive Lectures Series to see “Communication @ Work!”
Instructor, Rutgers School of Management and Labor Relations
Engaging in Virtual Teamwork: Part 1
Anne-Michelle Marsden has served as a Rutgers University faculty member since 1985. She currently teaches on both the undergraduate and graduate level within the School of Management and Labor Relations. Areas of expertise include workforce diversity and workplace inclusion as well as professional development skills such as emotional intelligence, values clarification, goal setting, and virtual teamwork. She was one of the first of the Rutgers academe to develop an expertise in online course development and teaching and in 2007 received a national Online Teaching Excellence Award. She has been responsible for assisting Department of Labor Studies and Employment Relations faculty and adjuncts as the department created courses for their recently established online undergraduate BS degree. All of her 7 online courses are highly engaging and learner centered. Professor Marsden is a remote worker. She not only teaches about but also engages in virtual teamwork.
CEO and founder, The Ascher Group
The Communication Conundrum: Raising the Bar in Social Intelligence across Five Generations
Location: Rutherford Room (2nd Floor of the Rec. Center)
Susan P. Ascher is President and CEO of The Ascher Group, an award winning national consulting firm, Founder of The Sphere of Excellence in CommunicationTM, and Course Connections. Susan is an executive coach, keynote speaker, and the author of Dude, Seriously, It’s NOT All About You! (2011), and Dude, Seriously, Get Your ASK In Gear (2014). Susan’s training and coaching programs have helped countless corporations and individuals raise the bar in communication, leadership development, teamwork, and client relations. She has coached individuals and teams for clients ranging from the Fortune 50 to emerging growth companies, as well as healthcare organizations, non-profits, and numerous nationally ranked colleges and universities. Susan has been interviewed on Bloomberg, ABC, NBC, CNBC, CNN, News 12 and My9TV, and is a frequent commentator on TV 8 in Vail, Colorado. She has been published in Forbes Magazine, Crain’s New York Business, The Star-Ledger, NJBIZ and New Jersey & Company.
Instructor, Rutgers School of Management and Labor Relations
Engaging in Virtual Teamwork: Part 2
Location: Rice Lounge (ZEN 135)
Senior Partner Director of Content for Maxus and Vice President of Programming for NY Women in Communications.
Viral, Strategic, Social: Creating Content that Moves People to Action
Location: Rutherford Room, Rec. Center
Lori Greene is a proven multi-platform content executive highly proficient in all aspects of media including social, mobile, television, digital, and print. She is the Senior Partner Director of Content for media agency Maxus, teaches digital content strategies as well as social media at various prestigious educational institutions, and is the Vice President of Programming for NY Women in Communications. In prior roles, she brought digital content and marketing strategy to the International Institute for Learning, executed a full global digital rebrand of WOBI, created thought leadership content for Time Inc,, increased traffic 100% and won Best Cable Website at BBC America Digital, developed Court TV’s first ever mobile campaign, and created a new strategic vision that led to record-breaking traffic and a slew of awards at both Biography and History channels including a Top Ten Website of the Year award. As a television producer, she worked for Travel Channel, Food Network, and Lifetime. In addition, she summited Mount Kilimanjaro, ran the New York City marathon, visited over 100 countries, and interviewed Calvin Klein, Julia Child, the climatologist at the epicenter of the climate change debate, and an infamous political prisoner inside a Peruvian jail.
Assistant Professor, Albany College of Pharmacy and Health Science
Realizing Patient-Centered Healthcare Teamwork: Communication Challenges and Strategies
Dr. Paul Denvir is an assistant professor of communication at Albany College of Pharmacy and Health Sciences. His research focuses on the interpersonal dimensions of seeking and providing health care. This includes a primary focus on provider-patient communication. He is particularly interested in the interactional strategies that providers and patients use when discussing sensitive matters, such as “lifestyle” topics (diet, substance use, sexual activities, etc.). He is also interested in the experiential education of pharmacy students, particularly the role(s) that interpersonal communication plays in students’ identity formation and professional socialization.
Communications Advisor, W2O Group
Using Data to Understand Media and Inform Communications Programs
Kieran Fagan combines his experience as an in-house communications expert with consulting and agency know-how to help turn data, analytics and research into corporate communications programs focused on business outcomes. Fagan's approach to communications strategy is shaped by his more than 20 years' experience working across global organizations including Novartis and BNY Mellon, where he was a communications leader specializing in corporate communications, issues management, change management, media relations, executive and internal communications and digital media.
He currently works at W2O Group, an independent network of complementary communications, marketing, research and development firms focused on integrated business solutions based on a data-driven approach. As a leader in W2O Group’s Corporate & Strategy practice, Fagan works with Fortune 500 clients in the healthcare, energy and consumer brand sectors, helping them adapt to the changing media environment, and navigate the merging worlds of communications and marketing.
CEO and founder, Davis & Company
Using Stories to Reach, Engage, and Motivate Employees
Alison Davis is founder and CEO of Davis & Company, the award-winning employee communication firm that for 30 years has helped leading companies—such as BASF, Ingersoll Rand, Johnson & Johnson, Nestlé and PepsiCo—reach, engage and motivate their employees. Alison sets strategic direction for the firm, consults with clients on their toughest communication challenges and leads development of new products and services.
Alison has written or edited these groundbreaking books: 49 ways to improve employee communications (2013) The Definitive Guide to HR Communication (FT Press, 2011), and Your Attention, Please (Adams Business, 2006). Alison is a former online columnist for The New York Times and frequently writes articles for leading business and trade publications. A seasoned blogger, she is the author of the company’s Insights Blog and writes an online column for Inc.
A sought-after speaker on communication issues, Alison has led sessions for such organizations as The Conference Board, Society of Human Resource Management and The International Association of Business Communicators. Alison earned her B.A. from Douglass College, Rutgers, The State University of New Jersey.
M.A., Director, Center for Intercultural Advancement, Wagner College
Developing Intercultural Communication Competence (ICC) in the Workplace
Ellen Navarro is the director of the Center for Intercultural Advancement at Wagner College, responsible for international student services, study abroad programs and internationalization and diversity programming. She formerly held the position of director of ESL programs at the College of Staten Island/City University of New York; ESL special programs coordinator at St. John's University (Staten Island Campus); and adjunct professor of English at Kean University in New Jersey. She holds an M.A. in English from the College of Staten Island and a B.S. in business and English from the City University of New York. She is certified in Leadership Development for Emerging Leaders, Literacy Assistance Center and is a NAFSA 11 Academy Member. She holds a NAFSA Management Development Program certification and certification as administrator and interpreter of the Intercultural Development Inventory (IDI).
President, Vitiello Communications Group
Leadership and Table Manners: Now that you have a seat at the table, what do you do?
Jill Vitiello is the founder and president of Vitiello Communications Group (VTLO), the go-to expert for employee engagement, leadership and change communications for Fortune 500 companies and leading organizations. Jill launched the firm in 1990 after more than a decade as a corporate communication leader on Wall Street. VTLO has a strong record of accomplishment in equipping executives to engage employees during mergers, acquisitions, relocations and other transformational and culture change.
Jill received the Enterprising Woman of the Year award for 2012 from Enterprising Women magazine. In 2010, she was named Communicator of the Year by the New Jersey chapter of the International Association of Business Communicators (IABC). That same year, she was recognized as one of the Best Fifty Women in Business by NJBIZ. Jill is a past president of the NJ/IABC and she has served on the Board of Directors of the Communications Leadership Exchange (CLE). She is an active member of CLE, IABC, Healthcare Businesswomen’s Association (HBA), the Women Presidents’ Organization (WPO), Vistage, and the American Wine Society. Jill earned a Master of Arts degree in journalism from New York University. She earned a Bachelor of Arts degree in English, and a Certificate in Women’s Studies, from Rutgers University. VTLO is certified by the Women’s Business Enterprise National Council (WBENC).
Author, Indie Bookshop Owner, Community Impact Director, Mom - Wearer of Many Hats
Turning Non Sequiturs Into Smooth Transitions and Making the Most Out of Your Career(s)
Caroline Scutt began writing professionally in 1992, as a reporter for “Travel Weekly” newspaper. Ms. Scuttʼs career has taken her from sharing her adventures as a travel writer to communicating the intricate mysteries of medicine and patient care. She is an accomplished author with articles on a variety of topics appearing in lifestyle magazines, travel guidebooks and academic publications. Her debut novel, Some Girls, was published in 2012. She is co-author of Frenchtown, New Jersey – History Along the River, which will be published by History Press in June 2015.
Ms. Scutt is a dedicated leader and social entrepreneur with experience in various facets of communications and publishing across business sectors including non-profit and health care. She holds a master’s degree in Medical Humanities from Drew University. Her area of concentration was improving physician-patient communication using tools such as works of literature and fine art.
Ms. Scutt currently holds the position of Community Impact Director for United Way of Hunterdon County. When she isn’t writing or helping build a stronger community through her work at United Way she can be found sharing her love for stories at her shop, The Book Garden, in Frenchtown, N.J.
No Executive Lecture.
Owner of Weiman Design, LLC and Adjunct Professor of Communication Design at Pratt Institute
Reboot, Retool, Refuel, "The Evolving Hybrid Visual Professional: Illustrator, Graphic Designer and Web Designer"
A resident of Randolph, New Jersey, Jon Weiman is the owner of Weiman Design, LLC, a design firm specializing in graphic design, web design and illustration. His work has received numerous awards from the Art Directors Club of New Jersey, The Society of Illustrators of Los Angeles, The Sussex County Arts and Heritage Council, Graphic Design USA, The Print Regional Design Annual and The International Association of Business Communicators, etc.
Having designed and illustrated over 300 book covers, Jon has also illustrated children's books for the Smithsonian Institute and Scott Foresman/Addison Wesley. He designed commemorative pins for the 1996 Olympics and his work is in the permanent collection of the United States Air Force.
The co-author of a book entitled, “Lessons Plans That Wow!” his writing has been published in Communication Arts Magazine, Step-By-Step Graphics and the Society of Illustrators Bulletin.
Jon is currently an Adjunct Professor at Pratt Institute and an Adjunct Instructor at Bloomfield College and Montclair State University. He has also taught in Masters’ programs at Marywood College and Pratt Institute.
As a former member of the Board of Directors of the Art Directors Club of New Jersey, Jon is the past Chair of the Education Council. He is also the former National VicePresident of the Graphic Artists Guild and has served on the Board of Directors of the Society of Illustrators as Chair of Fund Development and the Chair of Professional Practices and Legislation.