Corporate Advisors

MA in Corporate and Organizational Communication

The MA Board of Corporate Advisors offers comments, support and guidance that make course offerings responsive to the profession, as well as the needs of the business community. The Board consists of professionals from all communication fields, and several members are graduates of the CCOM program.

Michael Schneider

Chair of the MA Board of Advisors

Vice President, Corporate Marketing, ADP

Michael Schneider is responsible for leading the team charged with developing and implementing marketing strategy for ADP's largest revenue-generating business unit. This includes strategic management of lead generation, product marketing, channel marketing, marketing communications, advertising, promotions, media relations, market research, internal communications, client communication, and digital and social media initiatives. In addition, he is responsible for leading financial communication related to ADP's quarterly earnings, companywide mergers and acquisitions, press interviews with ADP's C-level executives, and collaboration with Investor Relations. Prior to joining ADP, Michael led media relations at Global Crossing where he managed the external communication components of corporate reputation, executive positioning, crisis management, corporate earnings, and new media for the global telecommunications company. Michael also served as a Vice President of Public Relations at Success Communications Group, formerly known as The Cherenson Group, and was a member of Prudential's Global Public Relations Department. Michael has been an active Adjunct Professor at Fairleigh Dickinson University's MA in Corporate and Organizational Communication Program, teaching corporate relations, media relations and oral presentation. He has also taught at Drew's School of Business and Rutgers University, teaching business writing, corporate relations and message design. His work has earned several Public Relations Society of America (PRSA) Awards and Big Apple awards.

Michele Austin

Associate Director of Global Independence, Ernst & Young

Michele Austin is the Associate Director, Global Independence for Ernst and Young. She is responsible for the design and functionality of global compliance products and acts as a subject matter reviewer and performs the duties of liaison and trainer for the local and national support and help desks. Prior to joining Ernst and Young, Michele was a Senior Technical Product Manager for Oracle Corporation where she was responsible for writing all technical documentation, including installation instructions, implementation guides, and other technical documentation for the Process Manufacturing product. Michele was also the Product Manager for all migrations and upgrades for the Process Manufacturing and Oracle E-Records communities. Michele traveled all over the world meeting with clients to create project plans, as well as giving training classes for the migration processes. In addition, she acted as a liaison between the development staff and support staff to ensure accurate information is disseminated to the client base. Michele built and maintained an internal Oracle E-Records system where the Process Manufacturing team uploads all documentation, including functional and technical designs, test scripts, white papers, documentation, and curriculum. This system offered electronic signatures and record-keeping to help in audits by potential and current clients.

Michael Cherenson, APR 

ExecutiveVice-President, Public Relations, Success Communications Group

2009 Chair and CEO, Public Relations Society of America

A 22-year industry veteran and the author of three studies on the impact of reputation, Mike is Accredited in Public Relations (APR) by the Universal Accreditation Board. His expertise extends to all disciplines of public relations, including corporate, marketing, internal and crisis communication, government relations, event management, and interactive public relations. At Success Communications Group, he serves as the senior public relations counselor and strategist, and is involved with all public relations activities for the firms' diverse clientele.

In 2009, Mike served as Chair and CEO of the Public Relations Society of America (PRSA), the world's largest organization for public relations professionals, with more than 32,000 members, 109 Chapters nationwide, and 19 Professional Interest Sections. Prior to his election, he served as PRSA Secretary and was a three-year member of the organization's Board of Directors. During his tenure on the PRSA Board of Directors, Mike served as chair of the PRSA Advocacy Advisory Board, liaison to the Board of Professional Ethics and Standards and the Public Relations Student Society of America, and co-authored a PRSA study on MBA Programs and their communication curricula. In 2005, Mike represented PRSA and the U.S. State Department and its Bureau of International Information Programs on a mission to Croatia, where he served as a keynote speaker at the 6th Annual Croatian Public Relations Association Conference.

An advisory board member to the University of Florida's Department of Public Relations and Fairleigh Dickinson University's Corporate and Organizational Communication Department, Mike is past president of the NJ Chapter of the PRSA, which honored him with its Service Award in 2002. He is a graduate of Ithaca College, Ithaca, NY and holds an Advanced Certification in Political Management from the Graduate School of Political Management (GSPM) at George Washington University, Washington, DC.

Guy Fielding

Research and Development Director, Horizon2, Theale, Berkshire, UK

Dr. Guy Fielding is a Chartered Psychologist and Associate Fellow of the British Psychological Society specialising in interpersonal and organisational communication. He applies this expertise to helping organisations improve their communication with their customers. Horizon2 has developed a number of innovative and distinctive approaches to analysing and managing customer communication, for instance the Prospect methodology which provides a systematic and objective assessment of the quality of an organisation’s communication with its customers. He has delivered significant projects working with leading UK and multi-national companies, in industries such as utilities, telecoms, media, IT, travel and transport, healthcare, financial services and insurance, as well as for government organisations and Not-for-Profit organisations. These include the implementation of quality assurance and supplier monitoring programmes for a number of major UK organisations such as NRE, Powergen, Virgin Money and Toyota.

Kevin Friedlander

Northeast Communications Manager, Wachovia, a Wells Fargo Company

Kevin Friedlander is the Northeast communications manager for the community banking division of Wachovia, a Wells Fargo Company. He joined the fourth largest U.S. bank in May 2010 and is responsible for corporate communications and media relations in the New Jersey, New York and Connecticut markets. Wells Fargo is a nationwide, diversified, community-based financial services company with $1.2 trillion in assets. The company provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 10,000 banking stores and 12,000 ATMs. With more than 278,000 team members, Wells Fargo serves one in three households in America. Wells Fargo was ranked No. 19 on Fortune’s 2009 rankings of America’s largest corporations. Friedlander is a member of the Northeast community banking leadership team and was recently appointed to serve on the Northeast Diversity Council, a group charged with developing and implementing internal and external corporate diversity initiatives.

Previously, Friedlander was senior vice president, communications for the New Jersey Chamber of Commerce, a Trenton, N.J.-based employer advocacy organization. Prior to joining the Chamber in 1996, Kevin was the special sections editor for Greater Media Newspapers, a weekly chain with nine newspapers. At Greater Media, he was also a staff reporter for the North and South Brunswick Sentinel and the Holmdel and Middletown Independent. In 1994, he won the Robert P. Kelly Award from the New Jersey Press Association, which honors the state’s first-year journalists.

In 1993, Friedlander earned a B.A. degree from Rider University in journalism and public relations. While at Rider, he wrote a weekly column focusing on college life for the Times of Trenton. He is also an August 2000 graduate of the Institute for Organization Management, a five-year training program for chamber and association executives run by the U.S. Chamber of Commerce.

Marc T. Goldstein

Vice President, Director of National Broadcast, Eden Road Trading at Horizon Media

Marc Goldstein is Vice President, Director of National Broadcast for Eden Road Trading, a division of Horizon Media and a joint venture with Evergreen-Partners. In this role Marc oversees the negotiation and placement of National Television advertising used to fulfill corporate trade transactions. He is also responsible for managing the relationships required to achieve a successful corporate trading program.

Prior to joining Eden Road Trading, Marc held the position of VP, Associate Director of National Broadcast at one of the world’s largest corporate trading companies. Marc also worked as a National Broadcast Media Buyer for Wyeth Consumer Healthcare (now owned by Pfizer), and he also managed the media operations division of a small, entrepreneurial advertising agency.

Marc earned a Masters of Arts degree in Corporate and Organizational Communication from Fairleigh Dickinson University and a Bachelor of Science degree from Rutgers, The State University of New Jersey.

Alyson Johnson

Vice President, Corporate Communications, Wyndham Worldwide

Alyson Johnson is Vice President, Corporate Communications for Wyndham Worldwide. With more than 55 brands and revenues of more than $3.8 billion in 2009, Wyndham Worldwide is one of the world’s largest hospitality companies. It employs more than 25,000 people and operates in 100 countries. In this role, Johnson focuses on media relations, corporate marketing programs, internal communications, public affairs and industry relations. Johnson began her career with Wyndham Worldwide in 2007 as Director of Marketing Communications and Public Affairs. During that time, she developed and launched the Women on Their Way website and blogs and assisted in the creation and launch of Wishes by Wyndham, the Company’s philanthropy program. Prior to joining Wyndham Worldwide, Johnson held various marketing communications positions in the golf industry including the 85th PGA Championship at Baltusrol, Hamilton Farm Golf Club and the New Jersey State Golf Association. Johnson earned a Bachelor of Arts degree from Syracuse University and a Master’s degree in Kinesiology from Temple University.

Justin Lash

Senior Consultant, Benefits Consulting Group, Fidelity Investments, New York, NY

Justin Lash is an experienced communication professional with extensive project management experience, along with expertise on the disciplines of benefits, employee and HR communication. He is a Senior Consultant in the Benefits Consulting practice of Fidelity Investments and is based in the New York office.
Justin has experience with employee benefits in multiple capacities, including strategic and personalized employee communications, call center work, client delivery, focus group facilitation and overall project and client relationship management. His experience includes the design and creation of strategic, technical and personalized benefit communications encompassing the disciplines of Human Resources, Defined Contribution, Defined Benefit, and Health & Welfare for various clients, including multiple pharmaceutical firms, a large international banking firm, one of the world's leading insurance firms and multiple companies in the energy sector.

Justin holds a BA in History from Purdue University and an MA in Corporate & Organizational Communication from Fairleigh Dickinson University. He is also a member of the International Association of Business Communicators (IABC) and serves on the Corporate Board of Advisors for the Masters Program in Corporate and Organizational Communication at Fairleigh Dickinson University.

Tricia McKernan

Vice President, Global Communications, Bayer HealthCare Consumer Care

Tricia is Vice President of Global Communications for Bayer HealthCare, Consumer Care and is based at the division’s global headquarters in Morristown, New Jersey, USA.  In this role she is responsible for Public Relations, Internal Communications, Issues Management, Media Relations and Executive Communications, as well as Public Affairs and Advocacy work in support of the Division’s objectives.   She also oversees the division’s Global Meeting and Convention Planning department. She holds a seat on the Global Consumer Care Management Team.

Tricia joined Bayer in 1998 working in Division Communications for the North American Pharmaceuticals group in West Haven, Connecticut.   Following that assignment, she relocated to North Carolina with Bayer’s Biological Products worldwide business group in roles of increasing responsibility in Public Policy and Communications until March 2005 and her relocation to fill her immediate past role at Consumer Care.  

She is a founding member and first chairperson of the Steering Committee for Bayer HealthCare’s Women’s Leadership Initiative (WLI), which was launched in mid-2008 to cultivate an environment that leads to the advancement of more women into leadership positions throughout the organization by providing networking opportunities, educational programs, mentoring, tools and other resources. WLI was honored as the 2011 HealthCare Businesswomen’s Association’s ACE award winner for leadership programs that perform, specifically demonstrating excellence in:  business performance, stewardship, execution, sustainability and measureable results.

Tricia is an active member and former chairperson of the Consumer Health Products Association’s Public Affairs Committee, and held a seat on the association’s Board of Directors.   She is also active with other industry trade associations including the Council for Responsible Nutrition and serves on the Board of Directors of the organization’s Foundation.   She is a member of the Public Relations Society of America and the International Association of Business Communicators. She also serves on the Advisory Board of Fairleigh Dickinson University’s Master of Arts in Corporate and Organizational Communication program and is a member of the Advisory Council for the Women’s International Leadership program of International House.

She brings nearly twenty years of communications, community relations and advocacy relations experience in both the corporate and not-for-profit sectors. She received her Bachelor of Arts degree from Vassar College.  Tricia lives in Sparta, New Jersey with her husband and two sons.

Ron Morano

Senior Public Relations Representative, FirstEnergy Corp. and Jersey Central Power & Light

Ron Morano is senior public relations representative for FirstEnergy Corp. and Jersey Central Power & Light in Morristown.  He is responsible for media relations covering operations, rates and regulatory, community involvement and environmental issues. Morano joined FirstEnergy in January 2002 following the merger of FirstEnergy and GPU, Inc. Prior to being named to his current position, he served in a number of different capacities in public affairs and media relations for the GPU Companies. He has also worked as an instructor at Caldwell College, a newscaster at WGHT (WKER) radio in Pompton Lakes and as a freelance sports writer. Morano also serves as an adjunct instructor of communications at Bergen Community College in Paramus, a position he has held since 1985.

He serves on the Board of Directors of the New Jersey Press Association, as a Trustee of the New Jersey Press Foundation, a member the Employment Horizons Community Advisory Board, the Family Services of Morris County Corporate Leadership Council and the Saint Francis of Assisi Parish, Haskell, Church Council. Morano earned a B.A. and M.A. in communication arts from William Paterson University. He resides in Bloomingdale with his wife Diane, a Paterson elementary school teacher, and their daughters Nicole and Christie.

Shelly Nice

Director for the Center of Excellence in Learning and Teaching, Berkeley College, NJ

Shelly Nice is the director of the center for excellence and learning at Berkeley College in addition to being the founder and president of Focus America, a 501(c)(3) non-profit that focuses on developing leadership skills in student and corporate volunteers through the development and management of community service programs to help impoverished communities. Programs run on a local and national level include an online mentorship and literacy program endorsed by the Director of Community Relations (and former NBA superstar) of the Chicago Bulls, Bob Love. Through Nice’s efforts, Focus America recently was awarded the Daily Points of Light Award from the Points of Lights Foundation, created by the White House in 1989. Nice has her Master of Arts in Corporate and Organizational Communication from Fairleigh Dickinson University and her Bachelor of Arts in Anthropology and Writing from Drew University. Besides her work at Centenary, and running Focus America as a volunteer, she teaches marketing, management, and communication courses at the College of Saint Elizabeth. She also guest lectures at the University of Phoenix, Fairleigh Dickinson University, and County College of Morris. She is the author of "Imaging Sales 101" as well as numerous articles published in the technology industry.

Pamela J. Principe-Golgolab

President/Owner, PNA Associates Inc., Public Relations, Corporate Communications, Marketing, Advertising, Chester, NJ

PNA Associates Inc. is the brainchild of award winning PR specialist, consultant and freelance writer, Pamela J. Principe-Golgolab. After honing her skills for years in renowned advertising and PR firms in the '80's and working for a premier development company in the early 90's, Pam opened her own consultant firm and has since reaped the rewards of helping clients on a professional and personal level achieve real marketing and publicity success. Not to mention a few books, thousands of articles, awards, seminars and an adjunct professorship along the way . . . Her ability to work seamlessly with customers continues to drive the many accomplishments of PNA Associates Inc., a full service public relations, corporate communications, marketing, advertising, copywriting and social media consultant firm. Clients include those in the real estate, business, medical, educational and non-profit industries.

Robin Rotenberg

Vice President, Corporate Communications and Chief Communications Officer, BASF Corporation

Robin Rotenberg directs all strategic and tactical elements of internal and external communications in North America region of BASF. She is responsible for media relations, marketing communications, advertising, executive communications, community relations, employee communications, trade shows and special events, and brand management. Prior to her current position, Rotenberg served as President of BASF Canada from 2005 to 2009. In this role, she was responsible for all BASF businesses in Canada, including Agricultural Products and Nutrition, Chemicals, Performance Products and Plastics. Rotenberg was also responsible for managing BASF Canada’s internal services, including Communications, Legal, Human Resources, Finance and Logistics. Earlier, Rotenberg was BASF Canada’s General Counsel and Corporate Secretary, with responsibility for Communications, Legal, Insurance and Real Estate issues. Rotenberg earned a J.D. degree from the University of Western Ontario. She holds a B.A. in political studies and a Bachelor of Education degree from Queen’s University, Kingston, Ontario.

J. Lee Thompson

National Manager of Marketing and Communication, JVC U.S.A.

J. Lee Thompson holds responsibility for marketing and communication in the JVC Professional Products Group, for the broadcast video, security, and projector product divisions. Her responsibilities include public relations, brand management, advertising direction, strategic messaging, product advertising strategy, lead generation, and ad space and rate negotiation. Since her career at JVC began in 1999, J. Lee has held the positions of Product Manager (of Professional DV cameras and decks, broadcast monitors, D-VHS, S-VHS, and videotape products) and District Sales Manager of Southern California, Las Vegas, and Hawaii. J. Lee lectures and is asked to participate in panel discussions on branding and product marketing strategy, customer relations management, high definition video, home theater projector market analysis, security video trends, and WWII military propaganda. J. Lee’s background includes many forms of television production. She began her career as a videographer and editor of corporate videos and news in the Midwest. J. Lee’s career in Los Angeles consisted of video editing first-run and syndication television using both Linear and Non-Linear editing systems. In Los Angeles, she also worked as an Avid, Photoshop, and After Effects trainer and demo artist. J. Lee holds a Master of Arts Degree in Corporate and Organizational Communication from Fairleigh Dickinson University and an undergraduate degree in Mass Communication from Buena Vista University. J. Lee is a member of the Society of Motion Picture & Television Engineers, American Women in Radio and Television, the Academy of Television Arts and Sciences, and the National Academy of Television Arts and Sciences.

Bob Varettoni

Executive Director - Corporate Communications, Verizon

Bob Varettoni is Verizon’s corporate spokesperson for financial, strategic and corporate governance issues. He also directs media relations support for corporate functions, reporting to Verizon's chief communications officer. Bob has held key positions in both internal and external communications at Verizon and its predecessor companies. He was a chief external communications planner and spokesperson for the mega-mergers that formed Verizon. He has also been a speechwriter, publications editor, and media relations manager and spokesperson. Bob began his career as a journalist and editor. He was a newspaper reporter in New Jersey, a copy editor for business trade publications in New York and assistant managing editor for an award-winning weekly newspaper. A graduate of the University of Notre Dame, Bob is a board member of CASA (Court-Appointed Special Advocates) for Children of Bergen County and the New Jersey Chapter of the IABC (International Association of Business Communicators). Throughout his career, he has provided pro-bono public relations support to a variety of non-profits, and he has been a guest lecturer on corporate communications topics.

Ralph Villecca

President, Villecca Consulting Group 

Ralph Villecca holds undergraduate degrees in Visual Arts, Organizational/Administrative Communications, as well as a Master’s Degree in Technical Communication. In 2009, Ralph retired from Honeywell’s Aerospace Sector after 25 years of Service. His last position at Honeywell was Health, Safety, Security & Environmental Site Leader/Communication Public Liaison Officer. During his 25 years with Honeywell, Ralph also held positions in Logistics, Technical Publications and Total Quality Management. Since 1997, Ralph has been an adjunct instructor at Fairleigh Dickinson University teaching courses in Business Proposal Preparation, Business Presentations, Managerial Writing, Professional Communication, Technical Writing, Advanced Technical Writing, Professional Editing, Ethics In The Workplace, Public Speaking, Effective Presentations, and Strategic/Organizational Communication. He has also lectured on Computer-Based Training (CBT) and transitioning to electronic documentation from paper work environments. He is particularly interested both through academic research and practical business applications in two critical business areas; the development of effective strategies for presenting technical information and how horizontal/cross channel s communication influences linear work processes. Upon retiring from Honeywell, Ralph started Villecca Consulting Group. His organization specializes in site management, environmental compliancy and environmental issue resolution through the development of effective communication strategies.