Schering-Plough Executive Lectures


The 2014 Schering-Plough Executive Lecture Series

Offered by the MA in Corporate and Organizational Communication

Communication Confluence: The Role of Media Convergence in Today’s Corporate Communication Climate

 Fairleigh Dickinson University

February 1 - March 15, 2014


All lectures held on Saturdays from 9:00am - 1:00pm (unless otherwise noted) in Hartman Lounge, The Mansion (Hennessy Hall)

All questions about the 2014 Schering-Plough Executive Lecture Series should be directed to the Master of Arts in Corporate & Organizational Communication Program Office at or 973-443-8473.

The Schering-Plough Executive Lecture Series offers a forum in which corporate communication professionals, communication scholars, journalists, and other guest lecturers, talk about a wide range of topics connected with corporate and organizational communication.

The series is sponsored by an endowment given to Fairleigh Dickinson University from the Schering-Plough Corporation. Students are given a unique opportunity to listen to and interact with some of the leading figures in their respective fields.

According to American media scholar, Henry Jenkins, of the University of Southern California, media convergence is "the flow of content across multiple media platforms" where "every important story gets told, every brand gets sold, [and] every consumer gets courted across multiple media platforms." The notion of media convergence has powerful implications for today’s communication professionals who are often charged with developing, managing, and measuring the content that’s being used produced for the media platforms that organizational consumers – both internal and external – are making use of.  In the current environment, print, television, and radio industries must produce content for a range of devices and audiences, while maintaining their traditional forms and market shares. Furthermore, interpersonal relationships are increasingly dependent on social media and this includes the interpersonal relationships that today's corporations hope to establish with their consumers.

This year's series will explore how media convergence is playing out in today's organizations and will seek to answer the following: Does the notion of media convergence work for every organization? Are organizations that are resisting the trend still able to find success? How do organizations use the myriad media platforms to make their message stand out from among the clutter of messages that are out there? How do not-for-profit organizations still get their message out when resources often limit the number of media platforms that can be used? And of the utmost importance: how does media convergence impact an organization’s ability to tell their story in a cohesive and consistent fashion?

These questions and more will be answered as we explore the role of media convergence in today’s corporate communication climate

Please check back regularly as we update the list of speakers for the Spring 2014 Executive Lecture Series.

February 1

Jill Vitiello

Founder & President, Vitiello Communications Group
"Power to Your People: Building Community to Drive Communications"

Lori Greene
Senior Partner, Director of Content, Maxus Global Media
Vice President of Programming, NY Women in Communications
"The Social Media Imperative: Engage, Connect, and Communicate to Succeed"

February 8

Kevin Lamb

Vice President, Digital Division, Coyne Public Relations
"Once Upon a Tweet"

Craig Rothenberg
Vice President, Corporate Communication, Johnson & Johnson
"Strategic Communications: The Road Ahead of Us"

February 15

Lon Safko

Author: "The Social Media Bible" and "The Fusion Marketing Bible"
Innovative Thinking, LLC
"The Fusion Marketing Bible - It's What's Next! Traditional Marketing + Digital Marketing + Social Marketing = Fusion Marketing"

David Blair
Head of Industry, Healthcare, Google  
"From Point of Care to Everywhere; Reimagining  Healthcare"                                                                                                                                                                                                         

February 22

Eli Amdur

Senior Coach and Advisor, Amdur Coaching and Advisory Group
"Media Convergence: Why more is less"

Deirdre Breakenridge
CEO, Pure Performance Communications
"The COMMs Organizer: Creating Engagement Opportunities through New Practices"

March 1

Alyson Johnson

Senior Vice President, Marketing and Communications, Wyndham Worldwide                                                                                                                                                                                                                              "Blurred Lines: the Convergence of Marketing Communications in Corporate America"

Kurt Praschak
Vice President, Public Relations, Success Communications Group
"The Impact of Media Convergence on Client Relations"

March 8

Kristen Purcell, Ph.D.

Associate Director of Research, Pew Research Center
"Benefits and Challenges of Using Digital Tools to Communicate with the Public"

John Pavlik, Ph.D.
Professor and Chair of the Department of Journalism and Media Studies, Rutgers University
"Convergent Technologies: Transforming Journalism, Media, and the Public"

March 15

Raymond F. Kerins Jr.

Senior Vice President, Head of Communications, Public Affairs & Policy, Bayer Corporation   
"The True Power Stakeholders Have Over Your Business"                                                                                                                                                                                                                                  
Joseph Cohen
Senior Vice President, Consumer Marketing Practice, MWW Group
"Fearless Future for PR"


Presenter Bios (in alphabetical order)

Eli Amdur

Senior Coach and Advisor
Amdur Coaching and Advisory Group, LLC

With 40+ years’ national and international business experience, Eli Amdur works in both the corporate and academic worlds. As Senior Coach and Advisor at Amdur Coaching and Advisory Group, LLC, Eli concentrates on two major areas. He analyzes, writes on, and speaks on job market issues, and has authored the weekly Career Coach column for major newspapers around the US since 2003. Eli also advises corporate leaders on matters of leadership, organizational culture, team building, creative thinking, and effective communication.

At Fairleigh Dickinson University – where he has been honored as Faculty Member of the Year (2007), recipient of the Stratis Castle Award for lifetime service (2010), and recipient of the Dr. Martin Luther King, Jr. Medal of Honor (2013) – he is Adjunct Professor of two graduate leadership courses: Executive Communication as a Leadership Tool and Creativity, Change, and the 21st Century Leader.

Amdur’s book, “It’s Not So far From Here To There: The thinking person’s guide to a well-managed career” is now in its fourth printing.

Although he stopped following the Grateful Dead around years ago, he’s still a Jerry Garcia wannabe, and works very hard at it whenever he can.

David Blair

Head of Industry, Healthcare, Google

David Blair is currently Head of Industry for Health at Google where he leads a team dedicated to providing digital marketing and advertising solutions across Google’s search, publishing network, YouTube, Google +, and mobile platforms for the world’s leading pharmaceutical and consumer health companies. Prior to Google, David was the Sr. Vice President of Advertising Sales and General Manager of Provider Solutions at Everyday Health, the leading network of online consumer health and HCP websites which included MedPage Today, Carepages, Everyday Health, What to Expect When You Are Expecting, and Mayo Clinic.

David began his digital career in 1997 working with Fortune 500 companies pioneering high-impact digital marketing initiatives as Vice President of Strategic Sponsorships at; as SVP/Group Publisher for Johnson & Johnson’s and SVP of Advertising sales for Revolution Health, before the merger with Everyday Health.

Prior to his digital career, David ran the national promotions network for Time Warner's Six Flags Theme Parks and was an executive at PBS television stations in Chicago and Minneapolis where he managed the production funding and marketing of national productions including: the Oscar-Nominated documentary film, Hoop Dreams; the Emmy-nominated Higher Goals, CenterStage with VH-1, and the Peabody award-winning science series, The New Explorers.

Deirdre K. Breakenridge 

Chief Executive Officer
Pure Performance Communications

A veteran in PR and marketing, Breakenridge has counseled senior level executives at organizations including the Academy of Nutrition and Dietetics, Empire Today, JVC, Marketwired and Siegel+Gale.

Breakenridge is the author of five Financial Times books. Her most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” was published in May 2012 and is available in print and all digital formats. Her other books include, “Putting the Public Back in Public Relations,”  “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.”

Breakenridge is an adjunct professor at New York University (NYU) and an online instructor at Rutgers University and UMASS at Amherst. She speaks nationally and internationally on the topics of PR, marketing and social media communications.

Traackr recognized Breakenridge as one of the top Engagers in 2013 and she was also named on the PRNewser Top 14 PR Twits List in 2014.

Breakenridge blogs at PR Expanded and is the co-founder of #PRStudChat, a dynamic Twitter discussion scheduled monthly for PR students, educators and PR pros.

Joe Cohen, APR

Senior Vice President, MWW
National Chair, Public Relations Society of America

Joe Cohen is a senior vice president at MWW, one of the top five global independent public relations firms. As a member of the leadership team of MWW's consumer marketing practice, he has helped establish best practices while guiding communications, integrated marketing and digital/social media strategy for such major brands and organizations as Sara Lee/Hillshire Brands, Frito-Lay, Zumba Fitness, Gold’s Gym International, 1-800-FLOWERS.COM and Sbarro Italian Eatery.

Cohen’s expertise spans the food/restaurant, consumer packaged goods, retail, health/fitness, sports marketing, entertainment and non-profit sectors. Since joining MWW in 1999, Cohen has risen to become a leader at MWW and in the communications industry. He currently serves as National Chair of the Public Relations Society of America (PRSA), the largest member association for the public relations profession with more than 21,000 members across 110 chapters.

He has received numerous industry honors and awards including the PRWeek “40 Under 40” (2013), “PR Team Leader of the Year” at the PR News PR People Awards (2010) and recognition by PRWeek on its list of Ten Rising Stars (2006).

Prior to MWW, Cohen served as an on-air jock at WRDS-FM (Power 102) in Syracuse, NY.

He holds a bachelor’s degree from the S.I. Newhouse School of Public Communications at Syracuse University.

Lori Greene

Senior Partner, Director of Content, Maxus Global Media
Vice President of Programming, NY Women in Communications

Lori Greene is a proven multi-platform content executive highly proficient in all aspects of media including social, mobile, broadband, television, digital, and print as well as digital ad sales. She teaches digital content strategies, social media, and more at New York University, the Institute of Culinary Education, Brooklyn College, and others, and is a guest speaker, panelist, and lecturer on digital subjects. Greene is Senior Partner, Director of Content at ad agency Maxus Global and, and is the Vice President of Programming for NY Women in Communications. She was a Digital Marketing Consultant at the International Institute for Learning, a business-to-business training company

While extremely skilled on the editorial side, she is also well versed on the business end. At Time Inc Content Solutions, Greene dealt directly with clients to create thought leadership content on several platforms. In addition, she recently executed a full digital rebrand of the global company WOBI, home of the World Business Forum, including content alliances with AOL, Inc., Wharton Business School, and Fast Company. She was responsible for exponential social media growth and the company’s first expansion into Asia.

Prior, she ran BBC America Digital where she increased web traffic over 100% and won Best Cable Website of the Year for her intelligent integration of television, digital, and social elements.  She also increased revenue, social, and digital metrics by double digits.

During her tenure at A & E Networks, Lori Greene used her deep experience in content creation to reinvent with a new strategic vision and a multi-million dollar budget, leading it to consistent record-breaking traffic.  She took dispirited staff, made smart hires, and coalesced them into a solid, goal-oriented team by inspiring and motivating them to bring and to higher levels of concept, content and design leading to a slew of awards including a Top Ten Website of the Year Award for 2007 from the Interactive Media Awards (IMA).  Greene’s collaborative skills led to integrated promotion on billboard signage, television, print, and more.  At Reader’s Digest, she led editorial creation and implementation of a global digital content syndication business that resulted in the company’s first licensing deal -- worth several million dollars.                                                                                                                                                               

Alyson Johnson                                                                                                                                                                                                                                    Senior Vice President, Marketing and Corporate Communications
Wyndham Worldwide

Alyson Johnson is Senior Vice President, Marketing and Corporate Communications for Wyndham Worldwide, where she oversees corporate brand and reputation management, internal and external communications, marketing, and corporate social responsibility as well as the Wishes by Wyndham Foundation. She is also responsible for sports marketing efforts and the Company's title sponsorship of the Wyndham Championship on the PGA TOUR; the Wyndham Cup, an AJGA event as well as programs with The Masters and various other professional sport events.

Currently, Johnson is the Chair of the Wyndham Championship Marketing Council and the Wyndham Worldwide Brand Council as well as the Social Media Council. Additionally, she holds a seat on Wyndham's Diversity Council, Corporate Social Responsibility Council and Social Media Task Force.

Johnson began her career with Wyndham Worldwide in 2007 as Director of Marketing Communications and Public Affairs. During that time, she developed and launched the Women on Their Way website and blogs and assisted in the creation and launch of Wishes by Wyndham, the Company’s philanthropy program.

Additionally, Johnson serves on the Executive Board for non-profits including NewBridge Services, the Morris Educational Foundation and Fairleigh Dickinson University’s MA Board of Corporate Advisors.

Raymond Kerins

Senior Vice President, Head of Communications, Public Affairs & Policy, Bayer Corporation                                                                                                                                                
Until recently, Ray was VP of external affairs & worldwide communications for Pfizer overseeing internal & external communications including digital communications. He was the chief global spokesperson for Pfizer. Ray was part of a team that managed the $68B acquisition of Wyeth and $2.3B settlement with the US DOJ.

Prior to Pfizer, he was Executive Director of public affairs for Merck & Co. and served as the company’s chief global spokesperson following the Vioxx recall. He was part of the team that managed six FDA approvals in about 18 months.

Before Merck, Ray was EVP/MD of corporate communications at GCI Group. He was the executive manager for the Visa International account which included numerous global programs such as issues management and the corporate sponsorships Olympics and Rugby World Cup.

Prior to GCI, Ray held senior position at Porter Novelli and worked with many global clients including American Express (signing of Tiger Woods as a spokesperson) and was the on-tour spokesperson for Sprint’s sponsorship of the Rolling Stones.

Ray is the recipient of many awards, including being named “2010 Public Relations Professional of the Year” by PRWeek Magazine; “2010 Media Relations Professional” by Bulldog Reporter; and was also named “Top 40 under 40” executives by PRWeek in 2009.

Ray holds a Master of Science degree and Bachelor of Arts degree from Iona College.

Kevin Lamb

Vice President, Digital Division, Coyne Public Relations

Kevin Lamb is senior vice president at Coyne PR, and directs Coyne's digital division.  He works closely with the directors of Coyne’s Centers of Excellence for Social Media Strategy, Digital Strategy, Influencer Strategy, and the agency’s in-house content shop Studio C, to create multi-channel communications campaigns that drive engagement, reputation and activation in today's dynamic marketplace.
Prior to his leadership in digital, Kevin spent nearly 20 years in public relations and marketing communications, largely in healthcare.  He has led communications initiatives in medical sciences, pharmacy and diagnostics services, and medical and health innovations, including brand strategy, creative development, corporate and executive positioning, and scientific communications. Under Kevin’s guidance, the agency has executed numerous high-profile campaigns for clients around personalized medicine, chronic disease, pediatric health, clinical diagnostics, and consumer health and wellness.
Kevin holds a Bachelor of Arts degree in both English literature and public relations from the State University of New York at Oswego.

John V. Pavlik, Ph.D.

Professor, School of Communication &Information
Rutgers University

Dr. John V. Pavlik is professor in the Department of Journalism and Media Studies at the School of Communication & Information, Rutgers, the State University of New Jersey. While on leave from Rutgers, in 2013 he served as the inaugural Associate Dean for Research at Northwestern University in Qatar.

Pavlik has written widely on media and technology. His books include: Converging Media, co-authored with Shawn McIntosh, forthcoming in its 4th edition in 2014 from Oxford University Press; Media in the Digital Age, published in 2008 by Columbia University Press; The People's Right to Know: Media, Democracy and the Information Highway (with Frederick Williams), published in 1986 by Lawrence Erlbaum Publishers. Pavlik has also authored more than a dozen computer software packages for education in journalism and communication, including newsroom reporting programs "Fire!", "Fatal!," and "NewsSim." He is co-developer with Prof. Steven Feiner of the Situated Documentary, a new type of digital documentary using augmented reality.

Pavlik’s Ph.D. in mass communication is from the University of Minnesota, 1983. He is a 1978 graduate of the School of Journalism and Mass Communication at the University of Wisconsin at Madison.

Kurt Praschak

Vice President, Public Relations
Success Communications Group

A 27-year public relations veteran with expertise in media relations, internal communications, social networking, and event planning, Praschak’s experience includes overseeing accounts in a broad variety of sectors, including education, real estate and construction, technology, and retail. Prior to joining Success Communications in 2002, he served as corporate communications manager for Panasonic's North American operations.

A graduate of Fairleigh Dickinson University’s College at Florham, Praschak also has experience as a freelance writer, journalist, newspaper columnist, and poet.

Kristen Purcell, Ph. D.

Associate Director for Research
Pew Research Center’s Internet & American Life Project

Kristen Purcell, Ph.D. is the associate director for research at Pew Research Center’s Internet & American Life Project. At Pew, Kristen leads the design, implementation and analysis of nationally representative surveys, special population surveys, focus groups and interviews exploring the impact of the internet on Americans’ social and civic lives. She has authored reports on online news and information consumption, the impact of digital technologies on organizations, the use of search and online video, and the rise of e-reading. Most recently, her work has focused on middle and high school teachers’ experiences teaching students how to write and conduct research in the digital age, and how arts organizations use the internet and social media to connect with patrons.

Dr. Purcell’s work has appeared in TheNew York Times, the Washington Post, The Wall Street Journal, and The Atlantic. She has shared Pew Research Center’s data with audiences in the U.S. and abroad, including White House health officials, nonprofit organizations and associations, social media and marketing professionals, journalists, librarians and academics.

Kristen is a native of New Jersey, and has a Ph.D. in Sociology from Rutgers University, where she specialized in mass media and cognition.

Craig A. Rothenberg

Vice President, Corporate Communication
Johnson & Johnson

Craig Rothenberg is an unusually accomplished Communication executive who provides strategic counsel and support to a number of Johnson & Johnson senior leaders and their enterprise functions. Craig leads functional communications, directly supporting Johnson & Johnson’s Chief Information Officer, General Counsel, Chief Compliance Officer, Chief Diversity Officer and Chief Marketing Officer. Previously, he led the company’s Global Employee and Executive Communication efforts.

Craig joined Johnson & Johnson in 1995 and spent more than 14 years in the Pharmaceuticals Group where, in his last position, he led a communication team that supported an $18 billion global business unit.

Craig also oversees professional development for the Communication function. In this role, he led development of ACCEL– the Academy for Communication Excellence and Leadership – the company’s first professional development program for its Communication professionals.

Prior to joining Johnson & Johnson, Craig started the Public Relations Group at Organon Inc., and, before that, was a Vice President in the Healthcare Unit at Burson-Marsteller. He began his career with the American Cancer Society.

Craig and his wife Diane, also a public relations executive, have two children and live in New Jersey.

Lon Safko

Author: "The Social Media Bible" and "The Fusion Marketing Bible"
Innovative Thinking, LLC

Lon Safko is a bestselling author, speaker, trainer, consultant, and is the creator of the “First Computer To Save A Human Life” as coined by Steve Jobs, Apple, Inc. That computer, along with 18 other inventions and more than 30,000 of Lon's papers, are in the Smithsonian Institution in Washington, D.C. This alone is a testimony to Lon's creativity.

Lon has gone on to create numerous hardware and software solutions for the physically challenged, developed the first CAD software for civil engineers, designed the archetypes for the Apple Newton &Microsoft’s BobOperating Systems, and is also responsible for those handy little Tool-Tips help-balloon pop-ups! Lon has founded over 14 successful companies, including Paper Models, Inc., which developed Three-Dimensional Internet Advertising and Virtual-Electronic-Retailing “V-E-Tailing” for business, promotions, and education for, which Lon holds three United States Patents.

Lon has been recognized for his creativity with such prestigious awards as: The Westinghouse Entrepreneur of the Year, Arizona Innovation Network’s Innovator of the Year, The Arizona Software Association’s Entrepreneur of the Year, twice nominated for the Ernst & Young / Inc.Magazine Entrepreneur of the Year, The Public Relations Society of America’s, Edward Bernays, Mark of Excellence Award, and nominated as a Fellow to the nation‘s Computer History Museum. Lon has also been featured in Entrepreneur Magazine, PC Novice, INC.Magazine, CFO, Popular ScienceMagazines and the New York Times just to name a few. Lon was even selected by the Smithsonian Institution to represent “The American Inventor” at their annual conference, and is now part of the Guinness World Records!

Jill Vitiello

Founder and President, Vitiello Communications Group

Jill Vitiello is the founder and president of Vitiello Communications Group (VTLO), the go-to expert for employee engagement, leadership and change communications for Fortune 500 companies and global organizations. Jill launched the firm in 1990 after more than a decade as a corporate communication leader on Wall Street.

VTLO has a strong record of accomplishment in equipping executives to engage employees during mergers, acquisitions, relocations and other transformational and culture change. Jill received the Enterprising Woman of the Year award for 2012 from Enterprising Women magazine. In 2010, she was named Communicator of the Year by the New Jersey chapter of the International Association of Business Communicators (IABC). That same year, she was recognized as one of the Best Fifty Women in Business by NJBIZ. Jill served on the Board of Directors of the Council of Communication Management (CCM) and is a past-president of the NJ/IABC.

Vitiello belongs to The Communication Leadership Exchange, IABC, Healthcare Businesswomen’s Association (HBA), The Society for Human Resources Management (SHRM), the Women Presidents’ Organization (WPO), and the American Wine Society. Jill earned a Master of Arts degree in journalism from New York University.

She earned a Bachelor of Arts degree in English, and a Certificate in Women’s Studies, from Rutgers University. VTLO is certified by the Women’s Business Enterprise National Council (WBENC).