Schering-Plough Executive Lectures - 2011
Constructing the Future without Forgetting the Past: Lessons for Today’s Corporate Communicators
Offered by the MA in Corporate and Organizational Communication Fairleigh Dickinson University
January 30 - March 13, 2001
All Lectures Held on Saturdays from 9:00am - 1:00pm in Hartman Lounge (in the Mansion) unless otherwise noted
All questions about the 2011 Schering-Plough Executive Lecture Series should be directed to the Master of Arts in Corporate & Organizational Communication Program Office at firstname.lastname@example.org or 973-443-8473.
The Schering-Plough Executive Lecture Series offers a forum in which corporate communication professionals, communication scholars, journalists, and other guest lecturers, talk about a wide range of topics connected with corporate and organizational communication. The series is sponsored by an endowment given to Fairleigh Dickinson University from the Schering-Plough Corporation. During the course of the lectures, students are given a unique opportunity to listen to and interact with some of the leading figures in their respective fields. The theme of the Spring 2011 Executive Lectures series is: "Constructing the Future Without Forgetting the Past: Lessons for Today’s Corporate Communicators." Today's corporate communicators have more tools at their disposal than ever before, tools they can use to shape the image, identity, and future of their organizations. These tools are incredibly valuable but there's much to be said for returning to basics, the basics of interpersonal communication. We may have the capacity to blog, tweet, and post, but are those always the best choices? Many organizations are learning that communicating with stakeholders can't be accomplished at the expense of fulfilling the basic human need for interpersonal connection and interaction. Organizations will always be comprised of people and people rely on communication not only to function, but to thrive and grow as well.
This year's speakers will be approaching this theme from a wide range of perspectives and from a wealth of professional and personal experience in order to remind us that we need to have our eye on the future but that we should always be mindful of the past and that our toolbox can't overlook the fundamental precept of our field: human communication.
Social Media Reporter, The New York Times
James E. Katz, Ph.D.
Professor II and Chair, Department of Communication; Director, Center for Mobile Communication Studies
School of Communication and Information, Rutgers, The State University of New Jersey
Executive Vice President, Corporate Communications, MWW Group
Vice President, Corporate Communications, Johnson & Johnson
Assistant Director, Americas Communication & Marketing, Ernst & Young
Associate Director, Americas Communication & Marketing, Ernst & Young
Vice President, Healthcare, Coyne Public Relations
February 19 (Hamilton Park Conference Center)
Vice President, Global Communications, Bayer HealthCare – Consumer Care
Account Director, Biopharmaceutical Practice, WCG Company
2010-2011 President of IABC NJ
February 26 (Hamilton Park Conference Center)
President, Proof Integrated Communications; New York Market Leader for Burson Marsteller
President and Executive Director of Communications, Mango! Creative Juice
Executive Vice President, Corporate Communications, Fox Television Channels
Vice-President, Corporate Communications, Medco Health Solutions
Senior Vice-President, Marketing & Communications, IBM Corporation
Senior Vice President, Marketing and Communications, Standard & Poor’s