Schering-Plough Executive Lectures - 2008


Agile Communicators Amidst the Rhetoric of Change

Offered by the MA in Corporate and Organizational Communication


Fairleigh Dickinson University

All Lectures Held from 9:00am – 1:00pm


Please note that several of the sessions will be held in Hartman Lounge on the College at Florham campus of Fairleigh Dickinson University while others will be held at the Hamilton Park Hotel and Conference Center directly next to the campus. Notations about the exact date appear next to each date on the schedule.

All questions about the 2008 Schering-Plough Executive Lectures Series can be directed to the Master of Arts in Corporate & Organizational Communication Program Office at 973-443-8714 or by writing to

The Schering-Plough Executive Lecture Series offers a forum in which corporate communication professionals, communication scholars, journalists, and other guest lecturers, talk about a wide range of topics connected with corporate and organizational communication.

The series is sponsored by an endowment given to Fairleigh Dickinson University from the Schering-Plough Corporation. During the course of the lectures, students are given a unique opportunity to listen to and interact with some of the leading figures in their respective fields.

The theme of the Spring 2008 Executive Lectures series is Agile Communicators Amidst the Rhetoric of Change. As we have all been hearing, reading, and seeing, the rhetoric of change is everywhere this political season. But communication professionals have long been accustomed to change and have always recognized the need for agility, flexibility, and integration, regardless of the political and corporate climate.  This year’s lectures will give us the opportunity to look more closely at the rhetoric of change and the changing face of Corporate and Organizational Communication. How has the corporate communication function changed?  Where is it headed?  How has the press changed?  How is advertising changing?  How has the measurement of reputation and other PR-related outcomes changed?  Are we finally ready for integrated marketing communications?  These questions and others will be explored as together we take a look at the ever-changing face of.... change.


Schedule of Speakers


February 2, 2008 (Hartman Lounge, College at Florham)

Introduction to the Schering-Plough Executive Lectures
Dr. Jennifer K. Lehr
Director, MA Program in Corporate & Organizational Communication
Department of English, Communication & Philosophy, Fairleigh Dickinson University

(Integrated!) Marketing Communications
Dr. James Hutton
Professor of Marketing and Communication
Silberman College of Business, Fairleigh Dickinson University


February 9, 2008 (Hartman Lounge, College at Florham)

PR Works: Linking Media Coverage to Business Outcomes
Angela Jeffrey
APR and Vice-President of Editorial Research, VMS
Member, IPR Commission on PR Measurement and Evaluation

Using the Power of Corporate Communication in a Changing Environment for Business
Paul Argenti

Professor of Corporate Communication
Tuck School of Business at Dartmouth
Co-Author of The power of corporate communication: Crafting the voice and image of your business


February 16, 2008 (Hamilton Park Conference Center)

Self-Employment Options for a Communications Professional
Marlene Bauer Pissott
President and Founder
InGroup, Inc.

Ever-Changing Role of Women in the Workplace: Are We Giving Up Too Much?
Leslie Bennetts

Writer, Contributing editor to Vanity Fair magazine
Author of The feminine mistake: Are we giving up too much?


February 23, 2008 (Hamilton Park Conference Center)

Targeted Communications to a Changing Investment Community
Justin R. Victoria

Vice President, Investor Relations
Wyeth Pharmaceuticals


March 1, 2008 (Hartman Lounge, College at Florham)

Moving Ahead, Giving Back
Vincent Rienzi
President, Rienzi and Rienzi Communications

The Evolving Role of Internal Communications: Changing Back to the Basics
James Greathouse
Director, Internal Communications
Starbucks Coffee Company


March 8, 2008 (Hamilton Park Conference Center)

Communicating from Shop Floor to Board Room: Lessons Learned from a Corporate Communicator
Kieran Fagan
Director, Global Development Communications
Novartis Oncology

Corporate Communication at a Fortune 500 Company: An Overview
Colleen White
Director of Corporate Communications
Becton, Dickinson, and Company (BD)


March 15, 2008 (Hamilton Park Conference Center)

Crisis? Crisis! A Case Study in Corporate Communications
Catherine J. Mathis
Senior Vice President of Corporate Communications
The New York Times

The Social Media Mindset: Why Companies Who "Get It" Will Thrive in the Era of Citizen Marketing and Citizen Journalism
Debbie Weil
Corporate & CEO Blogging and Social Media Consultant
Author of The corporate blogging book: Absolutely everything you need to know to get it right


Presenter Bios (in alphabetical order)


Paul Argenti

Professor Argenti has taught management and corporate communication starting in 1977 at the Harvard Business School, from 1979-81 at the Columbia Business School, and since 1981 as a faculty member at Dartmouth’s Tuck School of Business. He has also taught as a visiting professor at the International University of Japan, the Helsinki School of Economics, Erasmus University in the Netherlands, London Business School, and Singapore Management University. He currently serves as Faculty Director for the Tuck First Year Projects, Tuck’s Leadership and Strategic Impact Program, and Tuck’s executive programs for Novartis. His most recent books include: Strategic Corporate Communication, a fourth edition of his textbook for McGraw-Hill/Irwin in 2007 entitled Corporate Communication, The Power of Corporate Communication (co-authored with UCLA’s Janis Forman), published by McGraw-Hill, and The Fast Forward MBA Pocket Reference (second edition), released through Wiley. Professor Argenti has written and edited numerous articles for academic publications and practitioner journals such as Harvard Business Review, California Management Review, and Sloan Management Review. Professor Argenti is a Fulbright Scholar and a winner of the Pathfinder Award in 2007 from the Institute for Public Relations for the excellence of his research over a long career. Finally, he has consulted and run training programs for hundreds of companies including more recently General Electric, ING, SONY, Novartis, and Goldman Sachs.


Leslie Bennetts

A contributing editor at Vanity Fair since 1988, Leslie Bennetts is the author of the ground-breaking and controversial The Feminine Mistake: Are We Giving Up Too Much? A married mother with a full-time career, Bennetts provides a riveting new perspective on women's lives, documenting the lifelong consequences of the career sacrifices women make during the motherhood years - and the unexpected benefits of juggling work and family. Inspired by news stories about the "opt-out generation" of women who quit their jobs to become full-time homemakers, Bennetts interviewed experts in many fields and women of all ages and circumstances to reveal the price women pay when they give up work and depend on their husbands to support them. Most wives eventually confront such challenges as divorce, widowhood, a husband's incapacitation or unemployment, which can jeopardize their children's security and compromise their own futures. Although women believe they can opt back into the work force when they choose, Bennetts shows how difficult that is - and how women and children suffer as a result of economic dependency. Bennetts offers women creative ways to manage the stress of the juggling act, find joy in work and family, and lead fulfilling lives that will sustain them in their later years.


Kieran Fagan

Kieran Fagan is Director of Global Communications for Novartis Pharmaceuticals, responsible for the communications strategy, planning and implementation for the company’s Oncology Development organization. He has worked at Novartis Pharmaceuticals for ten years, in a range of communications positions including Director of Internal Communications for Novartis Pharmaceuticals Corporation in the US and Head of Communications for Technical Operations based in Basel, Switzerland. From shop floors to board rooms, he has led internal communications programs and strategies globally and locally across 5 businesses in the US and Europe. Before joining Novartis, Kieran worked in communications and market research positions in the utilities and publishing industries. Kieran has a bachelor’s degree in Communications from Marist College in Poughkeepsie, NY. He later studied media and writing at the University of Colorado, and Internet Technologies at New York University. He serves on the board of the New Jersey chapter of IABC, currently as Vice President of Professional Development. In his spare time he continues to pursue rock-star and NBA dreams by playing guitar in a garage rock band and coaching a youth basketball team.


James Greathouse

As a Director of Internal Communications, James Greathouse has been responsible for defining and directing the corporate communications strategy for corporate office locations and remote retail locations for over the past 10 years. James and his teams have been responsible for managing the flow of information through defined vehicles that continually promote a companies brand. As an International Association of Business Communicators (IABC) recommend speaker, the communications strategy developed under James’ leadership has been recognized in and outside the retail industry as a leading best practice example for Internal/Employee Communications. James previously worked with Eddie Bauer as the Manager of Internal Communications before moving on to his current position with the Starbucks Coffee Company in May of 2005. Before Eddie Bauer, James spent nearly six years with the Walt Disney Company in Southern California. With Disney, he began his career as a scheduler at the Disneyland theme park. He later joined the Disney University Training and Development team where he served as a trainer teaching company philosophies and traditions at Disneyland and the Walt Disney Studios in Burbank, California.  An avid flight enthusiast, James volunteers in his spare time at the Museum of Flight in Seattle, Washington, giving tours as a museum docent.


James G. Hutton, Ph.D.

Dr. Hutton is based in the Department of Marketing and Entrepreneurial Studies at Fairleigh Dickinson University in northern New Jersey, where he teaches courses in marketing and communications. Previously, Dr. Hutton taught at the University of Hawaii, the University of St. Thomas (Minneapolis/St. Paul) and the Carlson School of Management at the University of Minnesota. He has a B.S. in mass communications and an MBA from the University of Tulsa, and a Ph.D. in marketing from the University of Texas at Austin, where he was a University Fellow and Dean’s Doctoral Fellow. Prior to his academic career, Dr. Hutton was an executive with three major international corporations. He has also served as an advisor and executive trainer for numerous organizations, including 3M, ADC Telecommunications, General Motors, the American Red Cross, Padilla Speer Beardsley, and Financial Executives International. He is   also the author of Marketing Communications: Integrated Theory, Strategy & Tactics (Pentagram Publishing, 2002) and The Feel Good Society: How the “customer” Metaphor is Undermining American Education, Religion, Media, and Healthcare (Pentagram Publishing, 2005).


Angela Jeffrey

Angela Jeffrey ended up in the research and measurement world by accident, but has become one of its most passionate advocates. After spending two decades in PR, advertising and marketing with JCPenney and major national agencies, she started Houston-based Jeffrey Communications. Along the way, she snagged several PRSASilver Anvils and IABC Gold Quills. Then, after countless nights creating measurement reports by hand, she appealed to her brother, a Silicon Valley hotshot, to build a little system called PRtrak. She thentalked data giants Nielsen, Arbitron, SQAD and others, into letting her resell their data “a la carte” for the first time ever. In 2002, she sold the firm to SDI, an international analytics firm that enhanced the platform through the creation of “Share of Discussion.”  Joining SDI as head of the PRtrak division, Angie worked toward the goal of standardizing PR measurement metrics, and with SDI researchers on correlating PR outputs with business outcomes. In September 2005, Angie played a large part in the acquisition of SDI’s PRtrak Division by New York-based VMS. Angie now serves as VP Editorial Research for VMS, and speaks on measurement nationwide. She also serves as a member of the IPR Commission on PR Measurement & Evaluation.


Catherine J. Mathis

Catherine J. Mathis was named senior vice president of corporate communications for The New York Times Company in December 2007. Previously, Ms. Mathis served as vice president, corporate communications since April 2000. Ms. Mathis’ responsibilities include investor relations, media relations, public relations, crisis communications, corporate speechwriting, employee communications and the Company's Internet and Intranet sites. She is a member of the Company’s senior management team and serves on its Disclosure Committee. Ms. Mathis joined the Company in February 1997 as director of investor relations. In December 1997, the Association for Investment Management and Research awarded The New York Times Company the “Most Improved Investor Relations Program” designation in the publishing industry. In 2002 The New York Times received an honorable mention for “Best Senior Management Communications” from Investor Relations Magazine, based on an independent in-depth survey of portfolio managers and buy-side and sell-side analysts. Ms. Mathis graduated with a B.S. degree in business administration and an M.B.A. degree in marketing and management information systems from the University of Minnesota.


Marlene Bauer Pissott

President and founder of InGroup, Inc. Established in 1995, InGroup provides marketing-communications and public relations services from concept to final implementation, including management and maintenance of the finished product for nonprofit, government, and enterprise clients. The company also provides ad hoc creative services. Prior to launching InGroup, Marlene enjoyed a successful career in marketing and medical publishing. Her accomplishments include a national branding/PR campaign for a manufacturer of executive leather goods. In the publishing field, she expanded the client base of the publisher’s newsletter division by 600% by launching six new, disease management specific publications over the course of seven months. The successes of these publications were driven by innovative, niche marketing and direct mail. Now at the helm of her own company, Marlene and InGroup have proven staying power with several new successful ventures involving Web and print solutions. “” offers unique, professional and affordable Web sites and co-branded marketing materials to small business and professional service firms nationwide. Most recently, the company developed and launched a Web site for a popular small business entrepreneurial support organization and, won a bid to rebrand a major financial and legal company based in McClean, VA.


Vincent Rienzi          

Vincent Rienzi graduated from FDU in 1978. While still a student, he was introduced to the healthcare industry with an internship at Roche Laboratories. After graduation, he stayed in this field and joined Squibb as a Sales Representative. Within two years, he took a position at Parke Davis in Marketing Research, but "jumped" into advertising in 1981 as an Account Executive at Carrafiello•Diehl. By 2003, he was on the move to ad agency, Sudler & Hennessey; but quickly moved, again, to Salthouse, Torre, Ferrante. In 1985, he was ready to start a company... and Rienzi & Rienzi Communications was born. While pursuing his career and raising a family, Vince has also been involved in his community. In 1993, he and his wife, Donna founded Banyan School—a non-profit, state approved elementary, middle and high school for children with learning disabilities. Today, nearly 100 children benefit from its program. In addition, he has served on boards or committees at Craig School, Morris Catholic High School and Bayley-Ellard High School. He was President of the Board of the Montville Office Park Condominium Association, and he has been a Board Member of the Opera at Florham.


Justin Victoria

Mr. Victoria was elected Vice President-Investor Relations of the Corporation in September 2000. He began his career with the Corporation in 1984 as Assistant Director, Regulatory Affairs for the former Ayerst Laboratories Division in New York. He joined the combined Wyeth-Ayerst Research Division in Regulatory Affairs in Radnor in 1988. In 1995, he was appointed Vice President Project Management for Wyeth-Ayerst Research. In 1997, he became Vice President-U.S. Regulatory Affairs and, in 1998, was named Vice President Worldwide Regulatory Affairs. Prior to joining the Corporation, Mr. Victoria worked in Regulatory Affairs with Hoffmann-La Roche in Nutley, New Jersey. Mr. Victoria received a B.S. degree from Rensselaer Polytechnic Institute, an M.S. degree from Roswell Park Memorial Cancer Research Institute, Division of the State University of New York (SUNY) at Buffalo, and an M.B.A. in Pharmaceutical Marketing and Management from Fairleigh Dickinson University.


Debbie Weil

Debbie Weil is a corporate & CEO blogging and social media consultant based in Washington DC. Her clients include Global 100 and Fortune 500 companies, including GlaxoSmithKline. She is the author of the widely praised The Corporate Blogging Book, published in the U.S. by Penguin Portfolio. Her book has just been published in Mandarin Chinese. She also writes, a Technorati Top 10,000 blog (out of over 100 million blogs). She is a graduate of Harvard University with a degree in English. She also has an MBA from Georgetown University and a Masters in Journalism from the University of Wisconsin. She previously worked for Network Solutions, Inc., the original dot com company. Before that, she was a journalist (reporter and editor) for several leading U.S. newspapers, including Roll Call.


Colleen T. White

Colleen White is Director, Corporate Communications for BD (Becton, Dickinson and Company). In this role, she is responsible for external and internal communications for the global medical technology company, which employs 28,000 associates in approximately 50 countries. Ms. White serves as the Company spokesperson and is also responsible for executive visibility, media relations, crisis communications, speechwriting, social responsibility communications and producing the Company’s annual report. Ms. White joined BD in June 2002 after spending most of her career in politics and public affairs in Washington, DC. Prior to joining BD, Ms. White was a Vice President at Weber Shandwick Worldwide, a public affairs and public relations firm, where she spent three years. Her political experience began with her service on U.S. Senator Bill Bradley’s staff, followed by positions including legislative assistant at an international law firm, the 1992 Presidential Transition Team and White House Office of Intergovernmental Affairs, and a New Jersey gubernatorial campaign. Ms. White also served as federal and state liaison from a technology nonprofit to government constituents and was a member of the World Cup USA 1994 staff. Ms. White earned her B.A. degree at Duke University and her M.A. at The George Washington University, The Graduate School of Political Management.